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Description

My expertise

I work on performance-oriented Paid Media strategies and account structuring.

Social Ads

Meta Ads (Facebook & Instagram), TikTok Ads, LinkedIn Ads, Pinterest Ads, Snapchat Ads

Objectives 🎯

Awareness, acquisition, engagement, lead generation, and performance.

Experience

With over 3 years of experience, I support brands and agencies in designing, implementing, and optimizing Paid Ads strategies.

For Advertisers

I assist advertisers looking to structure, optimize, and scale their Paid Ads campaigns.

✅ Audits and strategic recommendations

✅ Campaign setup and management

✅ Continuous optimization and A/B testing

✅ Clear, decision-oriented reporting

For Agencies

I provide operational Paid Ads support when teams lack time or specialized resources.

✅ Campaign structuring and optimization

✅ Performance tracking and actionable recommendations

✅ Support for one-off or recurring missions

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

BARACUDA
Social Media Paid Consultant
SOCIAL NETWORKS
July 2023 - August 2025 (2 years and 1 month)
Development of sponsorship strategies.
Implementation of sponsored campaigns on META, LinkedIn, TikTok, Snapchat, and Pinterest
Performance monitoring and analysis to optimize results
Client portfolio management and personalized strategic support: Insurance, catering, eyewear, hospitality.
Snapchat Ads TikTok Ads Social Media Advertising Meta Ads
Phone2Lead
Digital Marketing Consultant - Freelance
TELECOMMUNICATIONS
November 2022 - April 2023 (5 months)
Development of lead acquisition strategies and implementation of campaigns on META and Google Ads
Content creation (visual and written)
Website creation and management
Paid Advertising Wordpress Meta Ads

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Lauriane P.

Expert SMA - META Ads, Tiktok Ads - Media buyer

About Lauriane

Experience

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