About Lauriane
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- Lauriane CommunicationSocial Media Manager & Community ManagerSOCIAL NETWORKSAugust 2024 - Today (1 year and 10 months)Saumur, FranceContent creation (photo and video), UGC, Account Management, Engagement, and ModerationContent strategyBrand universe creationAudit and supportGroup trainingI assist brands in developing their online presence and creating engaged communities.From defining the social media strategy to creating content, including network engagement, moderation, and performance analysis, I manage all actions aimed at strengthening visibility, image, and audience engagement.French brand of ethical and organic cosmeticsWellness entrepreneursSoft medicine entrepreneursLawyerPhotographerHorse industry (osteopath, farrier)Small businessesArtistLocal influencer
- Au Moulin RoseCommunity Manager, VDISOCIAL NETWORKSSeptember 2021 - April 2024 (2 years and 7 months)Saumur, FranceDevelop an editorial line for Instagram and FacebookContent creation, UGC, Account Management and ModerationKPI analysis and continuous performance improvementObjectives: reach a target of upper middle class women, aged 25-45 and generate inquiries/salesI supported a brand specializing in women's well-being (lingerie, beauty, intimacy) in managing and developing its online community.At the heart of customer relations, I managed daily social media engagement, moderated interactions, built trust with the community, and promoted the brand's values through authentic and supportive interactions.My experience as a VDI (Independent Sales Representative) allowed me to develop a strong connection with customers, a thorough understanding of their needs, and a human-centered, committed, and relationship-oriented approach.
- SAINT-GOBAINSales Engineer and TrainerCIVIL ENGINEERINGSeptember 2017 - April 2024 (6 years and 7 months)Saumur, FranceManage, develop, and retain a B2B client portfolio (artisans, key accounts, local and national)Trainer for new entrants and inside sales representativesPrepare technical quotes, orders, and technical and commercial product presentationsMonitor projects, manage profit margins (project/month/year)Anticipate and manage disputes and payment delaysOrganize customer deliveries in the region and nationwide, track driver routesManage temporary staff: warehouseman/driverRestock inventory + special ordersDirect sales - advise
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Education
- Master en Stratégie de Communication InternationaleUniversité de Bourgogne2014Communication 360°, Cheffe de projet en Junior Agence
- Bachelor's degree in Communication, Marketing, and Foreign LanguagesUniversity of Lyon III / Queen's University2013Licence en Communication, Marketing et Langues Etrangères