Freelancer profile translated to English.
Back to original languageAbout Lauriane
For my first MALT clients, I offer a lower daily rate, so now is the time to take advantage of a senior profile!
Hello, I'm Lauriane ✨ Freelance PM, 17 years of experience in tech, former developer and SAAS founder, ready to boost your product! Let's connect if you're looking for a chameleon PM 🦎 (SaaS, energy, purchasing, food, media, video...)
Specializing in SAAS onboarding, redesign... I design and deliver products from scratch or optimize existing ones with a focus on customer experience and upsell.
What I bring you:
- expertise, an action plan
- technical user stories
- mockups ready to use to boost your product/acquisition
- custom funnels
=> I drastically reduce your time to value and increase your retention, wow effect and therefore recommendations.
=> I make the best cost/impact decisions.
=> I identify what's wrong in your teams to improve delivery...
In short, let's discuss your project together ✨🥊
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- MY ENERGY MANAGERSENIOR PRODUCT MANAGERENERGY AND UTILITIESJanuary 2023 - January 2025 (2 years)Lyon, France- Optimization of acquisition and conversion funnels– SaaS B2B / B2C - IoT + mobile app + B2B web app, real-time energy monitoring– NrLINK IoT and platforms processing high-volume real-time data (Linky + inverters), with a focus on quality, reliability, and multi-source consolidation.– Creation of product culture.– Definition and creation of customer loyalty and community strategies– +800 customer interviews -12% support calls -7% product returns +16% delivery
- - BULLE IITFOUNDER CTO / CPOJanuary 2020 - January 2024 (4 years)B2BtoC SaaS – Dev. > commercialization - SAAS marketplaces – French Tech certifiedConception 0 → 1, full development (front/back), workflow automation, API, branding, go-to-market.Early-stage SaaS 0 → 1 in 3 months: 3 clicks = functional marketplace, 30% conversion for shops via automated funnels
- AMILEASEHEAD OF DIGITAL / PRODUCTJanuary 2015 - January 2020 (5 years)At Amilease, I didn't just manage the web department, I embodied it - customer/user interviews, spec writing, internal development or offshore team management. Several products managed in parallel, SaaS, B2B, B2C, B2C2B.– Building the web department, end-to-end digital project management (multi-disciplinary, multi-sector).– Creation of the digital department: product strategy, design → delivery, QA, internal/offshore management, quality workflows & user training.– 80+ projects delivered (SaaS, e-commerce, business tools...) >95% of projects on time
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Education
- BTS Networks and DevelopmentSciences U2006BTS réalisé en alternance, au sein du service informatique de Décathlon ( support Niv. 2) puis chez Speedernet (Agence spécialisée dans la création de plateforme et de contenus d'elearning, dans la communication ). Je me suis spécialisée dans le WEB au fil des mes missions en alternance.
- Professional Training in 2D/3D Infographics, GraphicsARIES2007Cette formation m'a permise de maitriser les logiciels de la suite Adobe, connaissances qui continuent à s'étoffer au fil des nouvelles versions et de mon expérience. Cette formation a aussi été l'occasion de compléter mes compétences techniques en développement WEB, ce qui me permet aujourd'hui de concevoir des projets dans leur globalité, mais aussi de proposer des solutions innovantes que seul le croisement entre les compétences techniques et graphiques peut permettre...