Freelancer profile translated to English.
Back to original languageAbout Lauriane
After 5 years of study and a Master's in digital communication, I continued my path with a permanent contract as a digital communication manager within an insurance group for 3 years. In parallel, I created my Instagram account @lyontasting, where I share my favorite food spots in Lyon. Since then, I've been able to develop a great community with whom I share my daily tips.
Over the months, by analyzing the different food accounts I followed, I noticed that many restaurateurs had difficulty using all these digital tools, even though they are now more than essential for developing their notoriety and attracting new generations.
Following this observation and my desire to go solo, I decided to launch myself into the world of freelancing in the summer of 2021, to dedicate myself to Social Media Management, with the goal of enabling brands and companies to gain notoriety and acquire new clients, thanks to an effective and sustainable digital strategy.
I offer services in digital strategy, community management, influencer marketing, and web writing. Feel free to contact me!
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- FreelanceSocial Media ManagerE-COMMERCEOctober 2021 - Today (4 years and 10 months)Lyon, FranceI support all companies in the food & beverage sector, restaurants and delicatessens (and others if affinities!) in developing their visibility on social networks and the web.My goal is to enable you to gain notoriety and acquire new clients, through an effective and sustainable digital strategy.My services:- Audit & content strategy > to define a course of action and guide your social media efforts to meet your objectives.- Social Media Coaching > to give you all the tools to become completely autonomous on your social media through personalized 6-week follow-up.- Community Management (content creation, influencer relations, social ads, moderation, trend monitoring) > to take over your social media and free up your time, while meeting your objectives.- Web Writing & Newsletter > to improve your notoriety and make you visible on search engines.
- LyontastingFounderRESTAURANTS AND FOOD SERVICEJanuary 2019 - Today (7 years and 7 months)Lyon, France- Sharing good deals in Lyon- Managing the Instagram & TikTok community- Writing and publishing a book with Dashbook editions
- APRIL EntrepriseDigital Marketing ManagerNovember 2018 - October 2021 (2 years and 11 months)1 Espl. François Mitterrand, 69002 Lyon, FranceA subsidiary of the APRIL Group, APRIL Entreprise is the consulting partner for companies in social protection. At the heart of digital activity, my missions within APRIL Entreprise are:- Redesign of the website april-entreprise.fr: mockups, writing, image sourcing, testing, etc.- Community Management of Twitter and LinkedIn pages: writing posts and editorial schedules, creating visuals, publishing, monthly reporting, and managing social ads- Implementation and management of a Newsletter for clients and prospects- Support for sales teams through targeted marketing operations (emailing campaigns, landing page creation, etc.)- Creation of SEO-friendly content on the april-entreprise.fr website- Intranet management with weekly article writing and platform moderation- Organization of annual events (e.g., round table on the 100% Health reform in July 2019)Tools: Wordpress, Mailjet, Tilkee, Adobe Suite, Google Analytics, Hotjar, Unbounce
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Education
- Master of Mass CommunicationISCPA - Institut Supérieur des Médias2018Master 2 (M2), Communication Digitale
- Bachelor's degree in Business Administration and Societyiaelyon School of Management2016Licence, Administration des Entreprises et Société