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Lauriane FargeasLF

Lauriane Fargeas

Social Media & Content Manager

€300/day
Lyon, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lauriane

After 5 years of study and a Master's degree in digital communication, I continued my path with a permanent contract as a digital communication manager, within an insurance group, for 3 years. In parallel, I created my Instagram account @lyontasting, where I share my good food addresses in Lyon. Since then, I have been able to develop a strong community with whom I interact daily about my tips.

Over the months, by analyzing the different food accounts I followed, I noticed that many restaurateurs had difficulty using all these digital tools, even though they are now more than essential for developing their reputation and attracting new generations.

Following this observation and my desire to fly on my own, I decided to launch myself into the world of freelancing during the summer of 2021, to dedicate myself to Social Media Management, with the aim of enabling brands and companies to gain notoriety and acquire new clients, thanks to an effective and sustainable digital strategy.

I offer digital strategy, community management, influencer marketing, and web writing services. Do not hesitate to contact me!
  • French

    Native or bilingual

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • Freelance
    Social Media Manager
    E-COMMERCE
    October 2021 - Today (4 years and 8 months)
    Lyon, France
    I support all companies in the food & beverage sector, restaurants and delicatessens (and others if affinities!) in developing their visibility on social networks and the web.

    My goal is to enable you to gain notoriety and acquire new customers, thanks to an effective and sustainable digital strategy.

    My services:
    - Audit & content strategy > to define a course of action and guide your social media activities to meet your objectives.

    - Social media coaching > to give you all the tools to become completely autonomous on your social media through personalized 6-week follow-up.

    - Community Management (content creation, influencer relations, social ads, moderation, trend monitoring) > to take charge of your social media and free up your time, while meeting your objectives.

    - Web writing & Newsletter > to improve your reputation and make you visible on search engines.
  • Lyontasting
    Founder
    RESTAURANTS AND FOOD SERVICE
    January 2019 - Today (7 years and 5 months)
    Lyon, France
    - Sharing good addresses in Lyon
    - Management of the Instagram & Tiktok community
    - Writing and publication of a book with Dashbook editions
  • APRIL Entreprise
    Digital Marketing Manager
    November 2018 - October 2021 (2 years and 11 months)
    1 Espl. François Mitterrand, 69002 Lyon, France
    A subsidiary of the APRIL Group, APRIL Entreprise is the consulting partner for companies in social protection. At the heart of digital activity, my missions within APRIL Entreprise are:
    - Redesign of the website april-entreprise.fr: mockups, writing, visual search, testing, etc.
    - Community Management of Twitter and LinkedIn pages: writing posts and editorial calendars, creating visuals, publishing, monthly reporting, and managing social ads
    - Implementation and management of a Newsletter for clients and prospects
    - Support for sales teams through targeted marketing operations (emailing campaigns, landing page creation, etc.)
    - Writing SEO-friendly content on the april-entreprise.fr website
    - Intranet management with weekly article writing and platform animation
    - Organization of annual events (e.g., round table on the 100% Health reform in July 2019) Tools: Wordpress, Mailjet, Tilkee, Adobe Suite, Google Analytics, Hotjar, Unbounce

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Education

  • Master of Mass Communication
    ISCPA - Institut Supérieur des Médias
    2018
    Master 2 (M2), Communication Digitale
  • Bachelor's Degree, Business Administration and Society
    iaelyon School of Management
    2016
    Licence, Administration des Entreprises et Société

Skill set

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