About Lauriane
French
Native or bilingual
English
Conversational
Experience
- FreelanceSocial Media ManagerE-COMMERCEOctober 2021 - Today (4 years and 8 months)Lyon, FranceI support all companies in the food & beverage sector, restaurants and delicatessens (and others if affinities!) in developing their visibility on social networks and the web.My goal is to enable you to gain notoriety and acquire new customers, thanks to an effective and sustainable digital strategy.My services:- Audit & content strategy > to define a course of action and guide your social media activities to meet your objectives.- Social media coaching > to give you all the tools to become completely autonomous on your social media through personalized 6-week follow-up.- Community Management (content creation, influencer relations, social ads, moderation, trend monitoring) > to take charge of your social media and free up your time, while meeting your objectives.- Web writing & Newsletter > to improve your reputation and make you visible on search engines.
- LyontastingFounderRESTAURANTS AND FOOD SERVICEJanuary 2019 - Today (7 years and 5 months)Lyon, France- Sharing good addresses in Lyon- Management of the Instagram & Tiktok community- Writing and publication of a book with Dashbook editions
- APRIL EntrepriseDigital Marketing ManagerNovember 2018 - October 2021 (2 years and 11 months)1 Espl. François Mitterrand, 69002 Lyon, FranceA subsidiary of the APRIL Group, APRIL Entreprise is the consulting partner for companies in social protection. At the heart of digital activity, my missions within APRIL Entreprise are:- Redesign of the website april-entreprise.fr: mockups, writing, visual search, testing, etc.- Community Management of Twitter and LinkedIn pages: writing posts and editorial calendars, creating visuals, publishing, monthly reporting, and managing social ads- Implementation and management of a Newsletter for clients and prospects- Support for sales teams through targeted marketing operations (emailing campaigns, landing page creation, etc.)- Writing SEO-friendly content on the april-entreprise.fr website- Intranet management with weekly article writing and platform animation- Organization of annual events (e.g., round table on the 100% Health reform in July 2019) Tools: Wordpress, Mailjet, Tilkee, Adobe Suite, Google Analytics, Hotjar, Unbounce
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Education
- Master of Mass CommunicationISCPA - Institut Supérieur des Médias2018Master 2 (M2), Communication Digitale
- Bachelor's Degree, Business Administration and Societyiaelyon School of Management2016Licence, Administration des Entreprises et Société