Freelancer profile translated to English.
Back to original languageAbout Lauriane
I am Lauriane, a Social Media Manager specializing in supporting hospitality and tourism brands to grow their business through strategic, aesthetic, and high-performing content.
In hospitality, content goes beyond showcasing rooms or exteriors; it must convey the experience of the stay. This is because guests don't book a hotel for just a place. They book experiences, memories, celebrations, and moments they look forward to.
That's why I focus on a storytelling approach that highlights emotion and transforms every piece of content into a genuine desire to travel, stay, and experience.
My goal is simple: to create content that inspires, engages, and drives bookings.
🤝 +10 brands supported in hospitality and tourism, including hotel groups and experiential brands such as Accor (Novotel, Mercure, ibis Hotels, Handwritten Collection, TRIBE, greet, JO&JOE), as well as U’wine, Ultra Aventura, and Brahma Spa.
Services offered:
- Social Media Management (Instagram, TikTok, Facebook, LinkedIn)
- Content Creation (photo & video, immersive storytelling)
- UGC for hotel and tourism brands
- Community management and community animation
- Influence marketing and creator collaborations
- Meta Ads campaigns (visibility, acquisition, and bookings)
- Digital presence audit and strategy
Languages: 🇫🇷 French (native) | 🇬🇧 English (bilingual) | 🇪🇸 Spanish (professional proficiency) | 🇩🇪 German (basic)
📍 Open to collaborations with hospitality, tourism, and experiential brands in France, Spain, and internationally, on-site or remotely depending on the projects.
📩 Contact me so I can take charge of your brand's digital presence, from strategy to execution, and help you be visible, consistent, and effective on social media.
French
Native or bilingual
English
Native or bilingual
German
Basic
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- AccorGlobal Social Media & Influence ManagerHOSPITALITYJuly 2025 - June 2026 (11 months)Paris, France- Led the global social media strategy for 7 Accor brands, ensuring consistency in positioning, brand voice, and performance internationally (ibis Hotels, Mercure, Novotel, TRIBE, greet, Handwritten Collection, JO&JOE)- Achieved strong performance metrics, including ibis (416M impressions, +285% YoY), Novotel (729M impressions, +132% YoY), and Mercure (+124% engagement, +61% impressions)- Managed end-to-end social content strategy and editorial planning across Instagram, TikTok, and LinkedIn, utilizing social-first storytelling tailored to each brand identity- Developed the influencer and UGC ecosystem, managing 110+ collaborations and producing 1,000+ pieces of content in 2025- Contributed to major global campaigns (Longevity 37 Collective, The Go Getters, Mercure Shared With Care, TRIBE Vinyl Club), generating up to 560M impressions and 2.2M clicks to bookings.
- AccorAssistant Global Social Media & InfluenceHOSPITALITYJanuary 2025 - July 2025 (6 months)Paris, France- Coordinated content production and editorial calendars on Instagram, TikTok, and LinkedIn for 7 hotel brands, contributing to the creation of 1,000+ social-first assets and the deployment of global campaigns (ibis, ibis budget, ibis Styles, Novotel, Mercure, TRIBE, greet)- Supported the launch and amplification of international social media campaigns for priority and emerging brands, driving brand awareness, engagement, and community growth (Legendary Rooms x PSG, Novotel x WWF, Mercure 1000th, ibis x Café Joyeux)- Managed influencer collaborations end-to-end, contributing to over 30 creator partnerships that generated millions of impressions and engagements across global campaigns- Analyzed social media performance and emerging trends, providing insights that helped optimize content strategies and campaigns for ibis, Mercure, and TRIBE.
- U'wineCommunication and Event AssistantWINE AND SPIRITSSeptember 2022 - September 2024 (2 years)Bordeaux, France- Coordinated over 50 premium wine tourism and corporate events (wine estate tours, tastings, press events, influencer activations), including logistical management, stakeholder relations, and end-to-end execution- Created corporate communication materials and digital content, including 200+ email and push notification campaigns, as well as 50+ SEO articles, in addition to social media content, to enhance brand visibility, customer engagement, and lead generation- Supported influencer marketing activations and produced over 100 photo and video assets during events, contributing to brand awareness, audience engagement, and multi-channel storytelling.
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master of Science in Digital Communication Strategies & Social MediaINSEEC Business School2025
- Test of English for International Communication (TOEIC)INSEEC2024Niveau Expert C1