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Lauriane AlbrechtLA

Lauriane Albrecht

Journalist Copywriter Blog/Social Media Strategy Education

€260/day
8 projects
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lauriane

With 10 years of experience in teaching, I have been working for 4 years as a freelance in the EdTech sector as a journalist and web content and SEO writer. I regularly carry out communication strategy consulting and editorial charter missions for companies operating in the educational sector (children, teens, and young adults).
I collaborate regularly with Merlin (audio speaker for children aged 3 to 10) to feed their blog and Instagram. Similarly, as a writer and journalist for the Institut Supérieur des Professions de Santé (SEO articles and interviews) for 1 year.
From 2019 to 2021, I was the pedagogical manager, blogger, community manager, and educational content writer (serious games, podcasts) for the startup Weeprep (app dedicated to teens). This blog now attracts 10,000 readers per month.
Furthermore, I collaborate with the magazine Lecture Jeune as a literary columnist within its reading committee (since January 2021).

Here are the details of my activities:

  • Blogger / Web writer / Journalist:
1. Editorial line,
2. Monitoring in the world of education and youth literature,
3. Document research and synthesis,
4. Interview, investigation,
5. Writing blog articles and literary reviews (youth literature),
6. Spelling correction and rewriting of texts for all media,
7. SEO according to recommendations.

  • Community management: Communication strategy, Instagram posts and stories, newsletter...

  • Educational and pedagogical content writer: documents for all media (web, print) for teachers, parents, students, podcasts...

I adapt easily to technical media and to on-site (Paris) or remote teams. Here are the tools I use most commonly:

- WordPress,
- Yoast SEO,
- Photoshop,
- Adobe XD,
- Office Suite,
- Canva...
  • French

    Native or bilingual

  • English

    Fluent

  • German

    Conversational

Can work on-site
Paris (up to 10km)

Experience

  • COAPTIS
    Malt logoOn Malt
    Freelance Writer
    October 2024 - October 2024
    Paris, France
    Writing blog articles on management.
    Web Writing Blog Writing Journalist SEO Writing Social Media
  • Léa Gasnier
    Malt logoOn Malt
    Writing - Presentation and promotion of active pedagogy applied to legal professional training
    August 2022 - August 2022
    Paris, France
    Analysis of the pedagogy implemented in the training courses provided by Léa Gasnier, lawyer and legal trainer (interview, questionnaire, study of the provided documentation). Writing an article for the client's website to present, explain, and promote active pedagogy applied to adult training. Basic optimization on Word-Press with Yoast.
    Writing Journalist SEO Writing Copywriting
  • Happy Kits
    Pedagogical Content Writer
    ENTERTAINMENT AND LEISURE
    December 2021 - December 2021
    Writing pedagogical booklets for primary, middle, and high school teachers, supervised by the organizing committee of the 2024 Olympic and Paralympic Games in Paris. Booklets distributed in all participating schools for the Happy Kits escape game, under the authority of the Ministry of National Education.
    Instructional Design Copywriting Writing Data Analysis Print

Reviews

5.0

Out of 2 ratings

EmmanuelE

Emmanuel

COAPTIS

Reviewed on 10/7/2024

Very good experience with Lauriane, whom I highly recommend.
AD

Account deleted

Reviewed on 8/15/2022

A big thank you to Lauriane for this first collaboration! As a trainer, my need was to highlight my own teaching method through a well-crafted article. However, given my lack of perspective on my own methods, I clearly needed an expert eye, capable of highlighting what seems so obvious to me (namely, playful and active pedagogy) but which is not necessarily so for others. Lauriane combines the two sought-after skills: a beautiful writing style and strong expertise in the fields of education and training. I particularly appreciated our collaboration for the following reasons: - The article was delivered on time; - Her suggestions were very relevant; - Her quote was clear in all aspects; - Our exchanges were pleasant and effective. As you can see, Lauriane Albrecht is a journalist-copywriter that I recommend!

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Education

  • MOOC web writer by Rue 89
    Fun Mooc
    2017
    Rédaction web et SEO
  • CRPE Paris
    IUFM
    2005
    Professeure des écoles

Skill set

Categories