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Laure Tardy-JoyeLT

Laure Tardy-Joye

Artistic Director

€500/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laure

I have led two brands for the past 10 years as brand manager, collection and brand image director for the brands Moumout' Paris and Autumn Paris. My strength lies in brand development and image development. My strengths are the creation of strong universes rooted in a unique style. The management of the overall image with a solid photographic foundation.
After starting as a leather goods designer and licensing development at Chloé, I worked for 10 years in fashion editorial (h&k, icon, vision etc.).
In 2013, I launched the brands Moumout Paris homewear for children and Autumn Paris home linen. I sold these two brands a year ago.
In parallel, for several years, I have been working on brand image development and artistic direction for the companies PANAC and Charlie Crâne.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • CHARLIE CRANE
    Brand Image Direction
    E-COMMERCE
    September 2022 - Today (3 years and 11 months)
    Paris, France
    Brand image management, textile development, and collaborations.
  • Panac Edition
    Artistic Director
    E-COMMERCE
    October 2021 - Today (4 years and 10 months)
    Paris, France
    Artistic direction and brand image direction.
    Creation of a strong identity, supporting the image through various textile and color developments.
    Development of new models and product ranges.
  • Autumn paris
    Merchandising & Brand Manager
    E-COMMERCE
    December 2017 - November 2023 (5 years and 11 months)
    Paris, France
    Brand creation and development.
    Artistic direction.
    Brand image management, creation and development of collections.
    Trade show management and setup for B2B sales.

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