Freelancer profile translated to English.
Back to original languageAbout Laure
I help SMEs, mid-cap companies, and start-ups generate qualified leads and build profitable acquisition strategies.
SEO/GEO, Google Ads, Social Ads: levers activated with an ROI-driven approach.
Objective: transform your visibility into revenue.
With over 14 years of marketing experience (including 10 years as Head of Marketing in IT), I now work as a freelance marketing and digital consultant to structure and manage the acquisition for SMEs, mid-cap companies, and start-ups.
I undertake high-impact business missions:
• Digital marketing and acquisition strategy (growth marketing)
• SEO (audit, content, link building, Google & AI visibility - GEO)
• Google Ads (Search) & Social Ads (LinkedIn, Meta)
• Lead generation & conversion funnels
• CRM structuring, marketing automation & KPIs
My approach is results-oriented: prioritizing levers, optimizing ROI, and performance management.
Examples of results:
• Traffic x66 and e-commerce revenue x180 (Maison M)
• Conversion x3 and traffic +182% (Transport Achat)
• Top 5 Google ranking for strategic keywords
• Qualified leads/sales generation: SEO + Ads
I work directly with leaders and teams to align strategy and execution.
Why hire me?
• 360° Vision: strategy + execution
• SEO/GEO + Ads + conversion expertise
• ROI-driven approach (not just visibility)
• Single point of contact (no agency)
French
Native or bilingual
English
Conversational
Can work on-site
Paris (up to 30km)
Experience
- Kay ConseilSenior Marketing & Digital Consultant | Strategy, Acquisition & PerformanceCONSULTING AND AUDITSNovember 2021 - Today (4 years and 8 months)La Norville, FranceI assist SMEs, mid-cap companies, and start-ups instructuring their marketing strategy and optimizing their digital acquisition(SEO, GEO, SEA, Social Ads).I focus onstrategic and operational challenges: defining objectives and KPIs, building 360° marketing plans, structuring conversion funnels, allocating levers, and managing actions.Results:• Conversion rate multiplied up to x3• Measurable growth in SEO and SEA traffic• Qualified lead generation and structured acquisition• Missions secured through SEO and GEO visibility (AI search engines)
- Delta Business SchoolGrowth Marketing & Acquisition Consultant | Entrepreneurial MentoringEDUCATION AND E-LEARNINGApril 2026 - May 2026 (1 month)Paris, FranceAssisting student entrepreneurs (Master's degree) in structuring their digital acquisition strategy and sales pitch for their business creation projects.Skills used:• Growth Marketing• Lead Acquisition• Digital Marketing Strategy• Persona / ICP• Conversion Funnel• KPIs & Tracking• SEO / SEA / Social Ads• Conversion Optimization (CRO)• Performance ManagementApproach:• Strategic Mentoring• Test & Learn Methodology• Practical Workshops and Individualized Support
- Maison MHead of Marketing, Digital, and CommunicationE-COMMERCENovember 2024 - March 2025 (4 months)Paris, FranceManaging the acquisition strategyduring a TV transition, with a focus on **structuring e-commerce**.Deploying an omnichannel strategy(SEO, SEA, Meta Ads, Email Marketing), **optimizing the conversion funnel**, and **implementing a performance dashboard**.Results:• Traffic x66• E-commerce revenue x180• +2 points conversion rate• +26 strategic keywords ranked (Top 5 / Top 10)
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- DESS - Master 2 - MarketingToulouse School of Management2004
- Executive Bachelor Web Marketing and Digital Communication Project ManagerVISIPLUS academy2021- Analyse de la stratégie de webmarketing et de communication digitale du client ou de l’entreprise - Conception de la stratégie de webmarketing et de la communication digitale - Pilotage et mise en œuvre du projet webmarketing et de la communication digitale
Certifications
- Growth Hacking: Design and Deploy a Digital Customer Acquisition StrategyMantra (formerly GrowthMakers)2024