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Laure ScheffelLS

Laure Scheffel

Art Director - Graphic Designer

€650/day
1 project
Montpellier, FR
15+ years
Art Direction & Visual Identity
Print Graphic Design
Digital Illustration
Logo Design
Packaging

Average response time: 1 hour

Freelancer profile translated to English.
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About Laure

Trained in Graphic Arts, I practice a multidisciplinary approach combining art direction, graphic design, illustration, packaging, and video animation. I enjoy shaping visual universes, imagining narratives, and bringing ideas to life, without ever losing the balance between rigor and fantasy.

Among the brand projects I have contributed to areNespresso, Perrier, Facebook, Philips, L’Oréal, LVMH, Danone, Starbucks, Ferrero, Nestlé, Aéroport de Paris, Microsoft, Oppo....

I design various materials:brochures and magazines, press releases, posters, logos, graphic guidelines, visual identities, illustrations, board games, original packaging, stands.



  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • NESPRESSO / Agence Weber Shandwick
    Communication design for the collaboration between Nespresso and chef Mory Sacko
    February 2024 - April 2024 (2 months)
    Creation of communication materials:
    Invitation for the launch party, creation of menus with embossing on tobacco fiber paper (selected in Germany).
    Creation of press releases and advertisements for the general public press. Pre-press calibration for magazines.

    Design and creation of the luxury bag associated with the operation: bag design, preparation of manufacturing templates, templates for embossing and hot foil stamping. Production supervision.
    Print Graphic Design Packaging Manufacturing Follow-up
  • CHOCAPIC / Agence Weber Shandwick
    40 years of the brand
    February 2024 - October 2024 (8 months)
    Creation of an original board game designed to celebrate the 40th anniversary of Chocapic. Complete development of the concept and rules, graphic design (box, board, cards, tokens, and pawns). Preparation of manufacturing files and production monitoring.
    Creation of all associated communication: press releases, invitations, goodies, magazine dedicated to the event.

    Writing and illustration of the mascot Pico's adventures in an interactive comic strip to be completed, blending humor and discovery. Manufacturing follow-up.
    Print Graphic Design Packaging Board Game Design Manufacturing Follow-up

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