Freelancer profile translated to English.

Description

After ten years in marketing within major cosmetic houses — Guerlain, Fresh, and Chanel — where I developed solid expertise in brand strategy, storytelling, and project management, I chose to redirect my career towards nutrition.

With a BTS Diététique diploma, I now work part-time as a dietitian while maintaining a connection to marketing through meaningful freelance assignments: communication around health, sustainable food, or supporting committed brands.

My goal: to combine purpose and strategy to support authentic projects, aligned with my values and experience.

Types of assignments I offer:

• Strategic support: brand positioning, DNA definition, storytelling, 360° recommendations

• Marketing and communication plans: creation of annual plans, product launches, omnichannel activation

• Project management: campaign coordination, supplier monitoring, partnership implementation

• Events: organization of press/influencer launches, pop-ups, trade shows

• Brand content & social media: creation of editorial content, social media calendars, newsletter writing

• Studies & benchmarks: market analysis, competitive intelligence, strategic recommendations

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Marseille (up to 50km)

GUERLAIN
Merchandising Project Manager
FASHION AND COSMETICS
August 2012 - October 2013 (1 year and 2 months)
Levallois-Perret, France
- Opening of the Versailles (78) and Beaugrenelle (Paris, 15th) Stores. Drafting of the operational specifications and monitoring of plans with architects, coordination of retail stakeholders and suppliers, definition and implementation of soft merchandising.
- Management of launches and animation of the Exclusive Perfumes and Makeup lines: development of specific display materials for launches.
- Management of the Galeries Lafayette Haussmann, Bon Marché, and Sephora Champs-Élysées podiums
Retail Customer Experience Merchandising Events
GUERLAIN
Operational Marketing Project Manager Flagship
FASHION AND COSMETICS
October 2013 - August 2016 (2 years and 10 months)
Levallois-Perret, France
- Development of the specific Trade plan for the Flagship Store and the Institute: proposals and implementation of differentiating 360° animations.
- Category management for the exclusive product line 68, Champs-Élysées: boosting sales of catalog products, sales forecasting and management of new products, monthly sales monitoring and challenge.
- Management of the customer events calendar and partnership development.
- CRM: definition of the annual CRM plan, management of all mailing campaigns for the customer database: definition of content and offers, analysis of results and management of the associated budget.
Retail Customer Experience Merchandising CRM Events
Fresh
Marketing Manager France
FASHION AND COSMETICS
September 2016 - April 2019 (2 years and 7 months)
Neuilly-sur-Seine, France
Definition and management of the Marketing strategy related to the launch of a new skincare brand in the French market.
1/ Strategic and Development Management:
- Development of the distribution and development plan in coordination with headquarters
- Management of multi-channel openings: Department Stores, Sephora, sephora.fr, and partner points of sale

2/ Operational Marketing & Trade Marketing:
- Adaptation and implementation of the WW marketing plan: management of launches, forecasts, animation of new and hero products, reporting
- Definition of the Trade Marketing calendar and participation in distributor negotiations
- Development of trade tools and KPI monitoring
- Merchandising monitoring: adaptation of guidelines, deployment monitoring

3/ Communication, Influence & Digital
- Development and implementation of the local communication strategy: PR campaigns, partnerships, and influence
- Management of the fresh.fr website and French social media
- Development of digital actions to increase brand awareness

4/ Management and Budgetary Control
- Construction, monitoring, and optimization of the marketing budget in partnership with management control
- Management of a team of 4 people
Retail Business Strategy Team Management Business Development Social Media

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Master's Degree
ESCEM Tours
2012
Diplôme Grande Ecole de Commerce, spécialisation en marketing

Laure R.

Operational Marketing Project Manager

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