Laure Posada

Management of the social media strategy (Instagram, LinkedIn, Facebook): writing, visual creation, editorial management. Participation in the creation and deployment of new international entities (United States, Scotland), in line with the company's CSR commitments. Highlighting CSR commitments through internal and external communication materials. Valorization of artisanal know-how (cooperages, sawmills, wood bending) through 15 active accounts and the group's 40 brands. Complete redesign of cooperage websites: scoping, content production, UX, and coordination with service providers. Evaluation of the impact of communication campaigns using indicators provided by Matomo and Google Analytics. Writing and design of targeted newsletters for different audience segments.

Content creation for social media (Instagram, LinkedIn, Twitter, Discord). Management of the brand's online reputation on social media. Implementation of on-site web marketing operations: contests, banners, etc. Participation in cryptocurrency-related events (NFT Biarritz, SurfinBitcoin…). Organization of events in collaboration with various prestigious estates, such as Château Pape Clément, Cheval Blanc, and Gruaud Larose.

Contribution to strategy definition and KPI development. Creation and management of publications: writing, videos, design. Participation in the website's commercial strategy. Implementation of commercial operations. Monitoring of KPIs and development of performance reports.