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Laure PosadaLP

Laure Posada

Marketing & Community Manager

€400/day
Bordeaux, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laure

Specializing in digital marketing and communication, I design strong brand identities by leveraging targeted and engaging content strategies.

From writing to graphic creation, including editorial management, multi-channel piloting, and performance analysis, I intervene at every stage to strengthen the visibility, consistency, and impact of brands.
  • French

    Native or bilingual

  • Spanish

    Fluent

  • English

    Fluent

Can work on-site
Bordeaux (up to 50km)

Experience

  • CHARLOIS
    Marketing & Community Manager
    January 2023 - January 2025 (2 years)
    Management of the social media strategy (Instagram, LinkedIn, Facebook): writing, visual creation, editorial management. Participation in the creation and deployment of new international entities (United States, Scotland), in line with the company's CSR commitments. Highlighting CSR commitments through internal and external communication materials. Valorization of artisanal know-how (cooperages, sawmills, wood bending) through 15 active accounts and the group's 40 brands. Complete redesign of cooperage websites: scoping, content production, UX, and coordination with service providers. Evaluation of the impact of communication campaigns using indicators provided by Matomo and Google Analytics. Writing and design of targeted newsletters for different audience segments.
  • WINEBOTTLECLUB
    Digital Communication Officer
    April 2022 - September 2022 (5 months)
    Content creation for social media (Instagram, LinkedIn, Twitter, Discord). Management of the brand's online reputation on social media. Implementation of on-site web marketing operations: contests, banners, etc. Participation in cryptocurrency-related events (NFT Biarritz, SurfinBitcoin…). Organization of events in collaboration with various prestigious estates, such as Château Pape Clément, Cheval Blanc, and Gruaud Larose.
  • MAVILLEMONSHOPPING
    Marketing & Community Manager Assistant
    April 2021 - August 2021 (4 months)
    Contribution to strategy definition and KPI development. Creation and management of publications: writing, videos, design. Participation in the website's commercial strategy. Implementation of commercial operations. Monitoring of KPIs and development of performance reports.

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Education

  • MASTER II –
    Baruch College
    2020
    MASTER II –
  • MASTER II –
    ISG
    2020
    MASTER II –

Skill set

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