LPFreelancer profile translated to English.
Back to original languageAbout Laure
Hi, I'm Laure!
A passionate graphic and web designer, I've been putting my creativity to work for my clients as a freelancer for over 3 years. I've had the opportunity to work on a variety of enriching projects: from designing brand identities and impactful logos, to creating intuitive websites, and producing promotional visuals, both digital and print.
My expertise also extends to social media communication.
Among my most recent achievements, I developed a new graphic identity for the NPO Rock Your Rhythm; a new logo and a website.
I place great importance on understanding the specific needs of each client to create tailor-made, functional, and aesthetic solutions. For me, good design should be simple, relevant, and unique.
Whatever your project, contact me to discuss it. I'd be delighted if we could work together to achieve your goals!
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Rock Your Rhythm (Obnl en charge d’un événement annuel de danse social sur 3 jours)Graphic Design, Web Design & Social Media ManagerCULTUREJanuary 2024 - Today (2 years and 5 months)Montreal, QC, Canada
- Conception of a complete, coherent, and recognizable visual identity for the event (Logo and variations, color palette, typography, iconography, and recurring graphic elements, communication tone and style).
- Application, adaptation, and supervision of all visual elements to ensure graphic consistency and strengthen brand image (Social media templates, print and digital communication materials, marketing materials, promotional visuals, and decor).
- Development of the editorial strategy (SMART objectives, target audiences, choice of content to share and frequency, editorial calendar, tone to be used).
- Account management (publications, stories, moderation and community interaction, management of key moments and event teasing).
- Data analysis (Engagement rate, clicks, reach, subscriber growth, performing formats and times, readjustment of editorial content), (92.1K views on Facebook & Instagram, 14K reach with a 467% increase)
- Conception of the site architecture and web development (Site structure with access to key information, use of WordPress, adaptation to different device formats, image optimization, and use of keywords to improve search engine visibility).
- User Interface (UI) and User Experience (UX) design (Attractive visual design consistent with the event's identity, incorporation of photos, videos, and interactive elements for an immersive experience, implementation of fluid and optimized navigation with clear menus and calls to action).
- Mic.et.Audrey (Couple de danseur·ses et professeur·es de rockabilly jive et de boogie woogie)Digital Communication Consultant & Video EditorCULTUREJuly 2024 - Today (1 year and 11 months)Montreal, QC, Canada
- Production of video content and editing.
- Support on the editorial line (Feed ergonomics, stories and reels visuals, storytelling, publication frequency, and content).
- Data analysis and advice (Audience, times, interactions, and optimization), (137.4K views on Facebook & Insta, 42K reach with a 4.3M% increase).
- KOULEURS Café (Projet d’ateliers d’art, de rencontres et de partage)Social Media Manager & Content CreatorENTERTAINMENT AND LEISUREFebruary 2025 - April 2025 (2 months)Montreal, QC, Canada
- Conception of the graphic identity and its application in various content (Logo, colors, typography, graphic elements, social media templates, reels, stories).
- Editorial planning to promote the first workshop.
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Education
- Master of Research in Visual and Digital ArtsConcordia (Montreal)2022
- National Diploma in Fine Arts (DNAP _ Bachelor's Degree)École supérieure d'arts & médias de Caen et Cherbourg2017