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Laure PianaLP

Laure Piana

HR Web Writer | SEO Copywriter | HR Copywriter

€300/day
45 projects
Aix-en-Provence, FR
3-7 years

Average response time: 4 hours

Freelancer profile translated to English.
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About Laure

Looking for an HR web writer or HR copywriter capable of enhancing your offers and content?

As an SEO writer specializing in employment, training, and professional retraining topics, I offer tailor-made SEO web writing services for:

  • HR marketing agencies
  • Training, e-learning, and recruitment stakeholders
  • HR software publishers

HR blog articles, sales pages, HR white papers: each text aims to create a connection. Between an employer and a candidate, a training program and a project, an HR solution and an entrepreneur.

Choosing a training program, a job, an HR solution is much more than a simple practical decision.

It is:
  • Discovering an environment
  • Exploring an industry sector
  • Adopting a project

My HR blog article writing and copywriting services describe these worlds to attract the attention of candidates, recruitment and HR professionals, or training stakeholders.

I also write your sales pages and marketing emails or HR newsletters to:

  • Spark vocations
  • Promote best HR practices
  • Inspire professional changes
  • Showcase your HR DNA and values
My tools and methods:
I rely on the best practices in SEO writing, HR copywriting, and HR editorial marketing. My daily tools? Tools like Ahref, YoutextGuru, Thot SEO to ensure SEO-optimized content tailored to your goals.

Certified in digital marketing and copywriting, I am also an experienced HR web writer with over five years of freelance experience and ten years as an HR consultant.

My references in 2025: Factorial, Eurécia, Culture RH, Lamster, Klaro, E tipi leraning, Dokeos, Les érudits, Le Club des RH, Awact, Top of the Skills.

Need an HR writer or an HR copywriter?
Test me on an initial assignment and together, let's build a lasting collaboration.
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Semantik RH
    HR Content Manager (Freelance)
    HUMAN RESOURCES
    January 2020 - Today (6 years and 7 months)
    Aix-en-Provence, France
    Writing and integrating HR web content (articles, newsletters, white papers). SEO optimization to improve content visibility. Creation of a personal website. Research of relevant keywords for SEO. Creation of YouTube video scripts. Project and editorial calendar management.

    Client references:
    • Change The Work
    • Factorial
    • Makemycv
    • Abberline recrutement
    • Wanae management
    • Culture RH
    • Gereso
    • Omniciel recrutement
    • Inzejob
    • l'Etudiant
    • Skribix
    • vivajob
    • getpro
    • etc.
    SEO Web Writing hr writing HR copywriting Copywriting
  • Skribix
    Freelance Web Writer - GURU Level
    CONSULTING AND AUDITS
    August 2021 - Today (5 years)
    SEO web writing services for various orders:
    - Writing blog articles of 800 to 1000 words for the HR/Training/Employment/Entrepreneurship sectors
    - Writing product descriptions in the Training sector
    Web Writing SEO Writing
  • NUMEUM
    Numeric'employment Project Manager
    July 2024 - December 2024 (6 months)
    Gardanne, France
    Organization of digital events (job dating, career days). Coordination of the Numeric'employment program in the South region. Facilitation of projects promoting inclusion and diversity.

Reviews

5.0

Out of 26 ratings

V

Vasileos

Dokeos

Reviewed on 9/3/2025

I am very satisfied with Laure's work. I highly recommend her expertise in HR and training.
T

Thomas

Getpro

Reviewed on 9/28/2023

I hired Laure to write an article in the recruitment field. The collaboration went smoothly. Laure was responsive and the deliverable was submitted ahead of schedule.

Recommendations

VL
GB
AM
Vincent Lombardo and 2 other people have recommended Laure

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Education

  • SEO
    Livementor
    2023
    Optimisation du référencement pour les moteurs de recherche
  • Digital Marketing
    Livementor
    2020
    Introduction au Marketing Digital - Le Marketing digital dans la stratégie de l'entreprise - Structurer son projet / établir son persona - analyse marketing - Créer sa présence en ligne - Construire des tunnels de vente - Générer des leads -Les leviers de croissance organiques - Les leviers de croissance payants - Les outils d'analyse

Certifications

  • Copywriting
    Livementor
    Copywriting and Content Creation Copywriting
  • Digital Marketing
    Livementor
    Content Marketing

Skill set

Categories