Freelancer profile translated to English.
Back to original languageAbout Laure
360° Communications Consultant
Super Malter | +10 years of experience
Hello, I'm Laure.
Freelance generalist communications consultant, I support freelancers, VSEs, SMEs, and large corporations in developing their strategic and creative communication.
A true jack-of-all-trades, I work on both communication strategy and its operational implementation. I recently completed a long-term assignment in internal communications and CSR. I integrate seamlessly with teams to collaborate with various departments for the benefit of communication missions. I intervene:
- to reinforce your teams (remotely or on-site, in Lyon, Grenoble, or Valence)
- for occasional support on a specific mission or deliverable (graphic design, event, strategic recommendation...)
I also teach at communication schools and serve on examination boards.
What I offer you:
- You gain visibility, with a professional image that reflects you
- You gain efficiency: you finally reach the right people, which is essential for your revenue
- You save time by finally focusing on what matters most: your business!
👉 My expertise in communication, graphic design, and event management:
- Communication strategy and audit
- Web writing, creation of showcase and e-commerce websites, newsletters, emailings, advertising and Ads, videos
- Social media: strategy and editorial line, content creation (Reels, photos, etc.), community management
- Graphic design: logo, brand guidelines, brochures, booklets, banners, activity reports
- Event management and organization of professional events, webinars, conferences, trade shows, signage
- Team training
If you are looking for an external perspective, capable of strategic oversight while ensuring rigorous and efficient execution, let's talk!
Laure
French
Native or bilingual
English
Conversational
Spanish
Basic
Can work on-site
Bellegarde-Poussieu (up to 50km)
Experience
- LAURE PERROLLAZCommunications ConsultantCONSULTING AND AUDITSJanuary 2024 - Today (2 years and 5 months)38200 Vienne, FranceI am Laure, I support companies in their visibility & notoriety challenges.For 10 years, I have been working in communication, digital marketing, graphic design, and event management. In short, a true jack-of-all-trades at your service for visibility.I like to implement communication that reflects you: from defining the right strategy to its daily implementation: social media, website, graphic design & print materials, emailings, audits, SEO, writing...I intervene:
- to reinforce your teams (remotely or on-site, in Lyon, Grenoble, or Valence)
- for occasional support on a specific mission or deliverable (graphic design, event, strategic recommendation...)
I also work as a trainer and jury member for communication students.What I offer you:- You gain visibility, with a professional image that reflects you
- You gain efficiency: you finally reach the right people, which is essential for your revenue
- You save time by finally focusing on what matters most: your business!
What drives me daily?Revealing the potential of companies and giving them the means to shine through professional, creative, and strategic communication.Want to take your communication to the next level and make a lasting impression?📍 I work in the Lyon, Valence, Grenoble region.📩 Contact me:My activity helps finance the ecological transition with Green-Got 🌱 - Cluster Bio Auvergne-Rhône-AlpesCommunications OfficerAGRICULTUREDecember 2018 - December 2023 (5 years)26300 Alixan, FranceAs Communications Officer and then Communications Manager, I developed and implemented the communication strategy for Cluster Bio (a network of companies in the organic agriculture sector in Auvergne-Rhône-Alpes, 400 member companies).I conceived, designed, and disseminated various communication tools:► Support for project managers based on communication needs: events, white papers, videos, infographics, trade shows...► Management of 2 websites (WordPress and Django CMS) with approximately 6,000 sessions/month. Traffic doubled in two years.► Production of print materials: catalogs, brochures, flyers, banners, POS displays, merchandise...► Management of B2B social media: LinkedIn (+39% audience in 1 year), Facebook (+51% audience in 1 year), and Twitter.► Creation of emailings with results analysis► Management of web and CRM developments: monitoring team needs, necessary updates, bug fixes, all in coordination with the agency.► Participation in the organization & French/English communication for an international business convention for organic products (biennial event): communication strategy, action plan monitoring, scenography, live streaming of the event (simultaneous translation, coordination with the capture team, web interface management...). 500 professionals participated over 3 days in 2021.
- Nile - Agence Inbound Marketing & Sales B2BMarketing Project Officer (Inbound Marketing)DIGITAL AND ITJuly 2017 - November 2018 (1 year and 4 months)FranceI was responsible for the implementation and success of the agency's client inbound marketing strategies.► Lead generation implementation for sales teams, through inbound marketing tactics and the HUBSPOT tool (persona definition, objective setting, marketing automation, scoring...)► Blogging and content creation (writing, optimization, publication & promotion)► SEO: keyword implementation, Google ranking monitoring► Social media: content management, engagement creation with different audiences, and industry trend monitoring.► Marketing campaign implementation (creation of offers for lead generation in collaboration with various partners)► Performance and KPI measurement (conversion rates, leads generated, campaign performance, reporting, engagement rates, SQL numbers...)
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Education
- Master's Degree in Strategic & Digital Communication Management (BAC +5)SUP'DE COM2016Master 2 Management de la Communication Stratégique & Digitale (BAC +5)
- Bachelor's Degree in Communication & Media (BAC+3), Specialization in Corporate and Institutional CommunicationSciencesCom - Audencia Group2013Bachelor Communication & Medias (BAC+3), Spécialisation Communication des entreprises et des institutions