Laurent Z

Welcome to my profile :)

With a solid background in digital marketing, I have dedicated several years to my passion for traffic acquisition and lead conversion, with an international dimension in some of my assignments. My expertise ranges from SEO, SEM, and FB acquisition to email marketing campaigns, while taking into account the cultural and linguistic nuances specific to each market. My career has also led me to explore the conversion of prospects into customers, with in-depth analysis of the conversion funnel using tools such as GA, Omniture, and Qlikview, adapted to diverse markets.

My professional experience speaks for itself. I have had the privilege of working with giants in the tech and banking industries such as Microsoft, Oracle, and Crédit Agricole on their global digital strategy. I have also collaborated with renowned companies such as Rue du Commerce and Rocket Internet, taking into account the specificities of each market and the maturity of teams and their often partial and asymmetrical digitalization.

If you are looking to optimize your online presence internationally, increase your visibility in global markets, convert your prospects into loyal customers, or rethink your digital strategy in an international context, I am here to help. Do not hesitate to contact me to discuss your project, get advice, or simply exchange on the challenges you face in the global digital world. I am ready to leverage my international expertise to help you achieve your goals.