Freelancer profile translated to English.

Description

For 20 years, I held the positions of Director of Communication, Brand, and Marketing for international companies such as Intel and Schneider Consumer Group.

Previously, I gained solid experience in multi-media strategy within the Havas Group as a Consulting Director.

Since 2019, I have been supporting companies in their multi-channel brand and communication strategy.

I also teach in two Parisian business schools.

I hold a Master's degree from HEC in Marketing and Business Development and an MBA in Entrepreneurship in the Digital Age.

The main missions entrusted to me:

- External analyses and diagnoses (PESTEL, PORTER...)

- Segmentation approaches and targeting approaches

- Definition or redefinition of the brand platform

- Construction, implementation, and monitoring of marketing and communication plans

- Management and coaching of marketing teams

- Implementation of work and reporting methods, KPIs

- Benchmark of communication strategies

My strengths:

- My 360° expertise in marketing (online and offline, B2B and B2C)

- My experience that saves time

- My strategic vision and my ability to make it concrete and measurable

- My business orientation

- My methodology and rigor

- My experience gained with major brands (INTEL, SCHNEIDER...)

- My ability to develop collaborators through the sharing of experiences

- My involvement in each project, with each team, each client

- My creativity

Looking forward to meeting you

Laurent

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Brand Symphony
Marketing and Communication Consultant
CONSULTING AND AUDITS
September 2019 - Today (6 years and 9 months)
Paris, France
Marketing and Communication Director in France and internationally at INTEL, SCHNEIDER Consumer Group, and Consulting Director in media strategy within the HAVAS group, I have acquired numerous expertise that I put at the service of my clients, as well as by sharing them as a lecturer in business schools (PSS, ELSCA).
✓Marketing and Communication Strategy ✓Branding ✓Product Marketing ✓Digital ✓Content ✓Management ✓Teaching
SCHNEIDER CONSUMER GROUP
Marketing and Communication Director
TECH
December 2018 - December 2019 (1 year and 1 month)
Paris, France
Mission: Definition of the marketing strategy for each of the Group's brands, product strategies, communication strategies
Markets covered: PEM – GEM – EGP – TV - IT
- Manage a team composed of Product Managers, Marketing Manager, Press Manager, Digital Manager, Creative & Design Manager
- Analysis of markets and their evolutions, competitor benchmarking
- Definition with product managers of product ranges in GEM, PEM, TV, EGP, IT
- Creation of the Schneider brand platform, the brand's visual identity
- Creation of new Schneider packaging (launched in September 2018)
- Definition of a brand strategy and tools for marketing the Schneider license
- Creation of marketing tools to support sales teams
- Definition of the digital strategy with the creation of a new Schneider consumer website (launched mid-August 2018)
- Product design relaunch of the Scholtès brand in collaboration with BETC Design
Intel corporation
Marketing and Communication Director Western Europe
TECH
February 2004 - November 2017 (13 years and 10 months)
Paris, France
Implementation of the Corporate marketing strategy and development of the marketing strategy for Western Europe (France, Belgium, Switzerland, Luxembourg) meeting Brand & Business objectives. Markets covered: B2C & B2B for PC, tablet, smartphone, embedded systems, servers, connected objects, SSD.
I orchestrated a team of 8 people composed of: Director of Communication and Brand, Consumer Marketing and B2B Marketing Managers, Digital Manager, Press Relations Managers.
I led the alignment and engagement of the Intel ecosystem on both marketing and sales levels.