Freelancer profile translated to English.
Back to original languageAbout Laurent
Of 10 accounts I audit, 8 have at least 20% of their budget recoverable immediately. Let's optimize your account together before increasing your budget.
After more than 6 years in agencies as aSenior Consultantand managing **+€14M/year**, I help businesses optimize their acquisition on Google Ads, Meta Ads (Facebook ads), TikTok Ads, and LinkedIn Ads, with a clear objective:
👉 Reduce CPA and improve campaign profitability.
References:Alterna énergie, Bleu Libellule, Artsper
+€14M in Google Ads & Paid Social budget managed
+100 companies supported
+6 years of experience in SEA / SMA / Paid Ads
I have managed budgets from€800 to €800,000/monthfor VSEs, startups, SMEs, and large corporations, in e-commerce as well as lead generation.
What I offer
✅ Google Ads / Meta Ads Audit
Comprehensive analysis + prioritized action plan
✅ SEA/Google Ads & Social Ads Campaign Restructuring
Structure, targeting, keywords, queries, exclusions, Shopping feeds / PMax
Analysis of your creative strategy, audiences, creatives, tracking
✅ Monthly Management & Optimization
Tests, iterations, scaling, and reporting
✅ Google Ads / Meta Ads Training
To make your teams autonomous
My expertise: Google Ads, Meta Ads & Paid Acquisition
SEA – Google Ads
Search, Shopping, Performance Max (PMax), Display, YouTube Ads, remarketing
SMA – Paid Social
Meta Ads (Facebook Ads / Instagram Ads), TikTok Ads, LinkedIn Ads
Tracking & Data
Google Tag Manager (GTM), GA4, Piano Analytics, Looker Studio dashboards (included)
CRO & Creative Strategy
Personas, marketing angles, creative Ads concepts, landing page optimization
My method
Analyze → Structure → Test → Scale
Former Senior Consultant @Yuri&Neil & Junto
⏱ Quick response
Want to know how much your account is currently losing? Contact me, the strategic call is free.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Yuri & NeilSenior Paid Search & Social Ads ConsultantDIGITAL AND ITJune 2022 - February 2026 (3 years and 8 months)Levallois-Perret, FranceManaged a portfolio of B2B and B2C clients across key online acquisition channels- Developed multi-channel strategies for Google Ads (Adwords), Facebook Ads, Tiktok Ads- Global A/B testing plan to improve performance and achieve objectives- Creation and implementation of Search, Display, and Social campaigns- Budget development and monitoring- Daily performance analysis, reporting, and optimization (Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads & Pinterest Ads)- Client relationship management & onboarding- Assistance with account creation and tracking setup- Shopping feed audit and recommendations- Landing page recommendations with a performance-focused visionClient Types / Verticals:E-commerce / Lead Generation; B2C or B2B targetSectors: energy, consumer goods, retail, SAAS platforms, cosmetics, etc.
- JuntoGoogle Ads & Social Ads ConsultantDIGITAL AND ITJune 2021 - June 2022 (1 year)Boulogne-Billancourt, FranceManaged a portfolio of B2B and B2C clients across key online acquisition channels- Creation and implementation of Search, Display, and Social campaigns- Daily performance analysis, reporting, and optimization (Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads & Pinterest Ads)- Client relationship management- Client onboarding- Assistance with account creation and tracking setup- Budget development and monitoring- Multi-channel strategy development- Global A/B testing plan to improve performance and achieve objectivesClient Types / Verticals:E-commerce / Lead Generation; B2C or B2B target
- BforbizSEA Traffic ManagerDIGITAL AND ITSeptember 2019 - August 2021 (1 year and 11 months)Palaiseau, FranceResponsible for traffic acquisition for a portfolio of VSE/SME clients:- Optimization of clients' natural referencing / SEO- Creation, launch, and optimization of SEA / paid referencing campaigns (Google Ads, Facebook Ads)- Tagging plan- Client portfolio management and monitoring- Project management and improvement- ReportingClient Types / Verticals:Lead Generation; B2C target VSEs / SMEs / Artisans, Lawyers/Geo-localized campaigns
Reviews
L
Lisa
Excellent accompagnement de Laurent - La conciergerie du cadeau
Reviewed on 3/31/2026
Excellent support from Laurent on our Google Ads and Meta Ads strategy! He is available and responsive, provides concrete recommendations on our campaigns and sales funnel, quickly understands our business model, and has a pragmatic vision of our ecosystem. Encouraging results that meet my objectives. I highly recommend him.
Cassy
Chargé de projet - Cashaku
Reviewed on 3/20/2026
A clear and actionable strategy, Laurent was able to adapt to my business, and together we managed to reduce the CPA by 20% in a highly competitive market. This is just the beginning!
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Education
- Master E-commerceUPEC2021