About Lauren
French
Native or bilingual
English
Fluent
Italian
Basic
Experience
- Direction interministérielle du numérique (DINUM)Director of FranceConnect and FranceConnect+ PartnershipsPUBLIC SECTORFebruary 2023 - Today (3 years and 6 months)Paris, FranceDevelop the number of service providers using FranceConnect, FranceConnect+, and the eIDAS interoperability node. Ensure relationships with all partners in the FranceConnect ecosystem.Key activities:
- Contribute to the achievement of the marketing, deployment, and distribution strategy: definition of channels, media, and communication targets.
- Develop contacts with partners and follow up, particularly for the eIDAS interoperability node.
- Negotiate with partners and establish contractual relationships in conjunction with legal counsel and experts.
- Ensure the animation and stimulation of established partnerships.
- Support partners in integrating FranceConnect with a user journey that respects DINUM recommendations.
- Conduct studies, analyses, and recommendations on development potential.
- Contribute to the definition of economic models.
- Evaluate results and ensure reporting.
The main stakeholders are administrations (ministries, operators, local authorities), digital identity providers, and private entities such as banks, insurance companies, mutuals, and the healthcare sector, in France and Europe.Close collaboration with technical teams involved in the FranceConnect infrastructure and data provision APIs. - Fabrique Numérique du MASBusiness Developer / Communications ManagerPUBLIC SECTORJune 2021 - Today (5 years and 2 months)Paris, FranceResponsible for communication strategy, social media management, and content creation.Achieved target of 120,000 app downloads in 12 months and guided 700 parents towards medical care.Responsible for private and public partnerships and data analysis.Active participation in the strategic development of the product.Participation in the startup's financial strategies.Collaboration with various ministerial departments, medical and social structures, and healthcare professionals.
- Jeanne LANVIN SAFarfetch Project ManagerLUXURY GOODSJanuary 2021 - June 2021 (5 months)Paris, FranceResponsible for the relationship and implementation of the partnership between Lanvin & Farfetch.Strategy Definition:Define the scope of the need and verify the Farfetch/Lanvin journey.Negotiate the contractual and commercial terms of the relationship.Manage the commercial terms, image, and inventory protection of the existing retail network, complementing Lanvin.com.Define the product catalog (assortment and product depth).Operational Execution:Decide on the stores involved in the partnership.Implement the operational process.Set up necessary tools in the workshop (packaging, software).Train the teams.Define an OTB forecast for the stores involved in the partnership.Monitor the operational relationship / market management.Set up dashboards / key performance indicators to track activity.Ensure the profitability of the operation.Ensure compliance with contract terms and price consistency with the retail network.Facilitate the relationship with Farfetch: by creating an internal team, organizing e-events, product line launches, and exclusives.Monitor promotions.
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Certifications
- NegotiationE.VA Consulting2017