Freelancer profile translated to English.
Back to original languageAbout Laurent
Hello and Welcome to my Malt profile!
I am the founder of the Expertisme agency located in the heart of Paris since 2010.
What does Expertisme offer?
As a Digital Transformation Consultant & Full Service Agency, I support my clients (Large Groups, SMEs, SMBs, Mid-sized companies, Institutional, Start-ups…) in defining, building their strategies and implementing their brand messaging on the Internet and Social Media.
My goal is to develop a coherent interactive communication strategy, in line with new Internet usage while anticipating their evolution to achieve your business objectives.
I rely on extensive expertise in web professions and on the daily enrichment provided by our B2B and B2C clients to offer tailor-made digital services: digital strategy definition, digital transformation and operational implementation, creation of institutional or e-commerce websites, web design, UX/UI, digital kiosks, Phygital mechanics, natural or paid referencing, WebAnalytics, Matomo or Google Analytics, SEO-optimized content creation, Social Ads, Google Ads, monitoring tools, B2B tracking, SMS MMS, B2B & B2C Opt’in & GDPR databases rental in SaaS, Chatbots...
The agency provides over 300 digital training courses eligible for funding via OPCO, OPACIF, KAIROS... as a QUALIOPI certified training organization by Bureau VERITAS.
I have over 30 years of B2B & B2C experience in marketing, sales, and communication management in large groups and start-ups.
And since 2010, I have been moderating the Advanced & SEO Special Cycle of the world's largest SEO conference series, which features the best SEO experts at SMX Paris.
Do not hesitate to contact me to define the scope of your project and provide a strategic response and efficient operational implementation.
See you soon!
Laurent
English
Conversational
French
Native or bilingual
Can work on-site
Paris (up to 50km), Bordeaux (up to 100km), Lille (up to 100km), Strasbourg (up to 100km), Lyon (up to 100km)
Experience
- Groupe SELECT - EXPERTISMECEODIGITAL AND ITOctober 2018 - Today (7 years and 8 months)Paris, FranceEXPERT is ME detects trends and developments to support Large Groups, SMEs, SMBs, Mid-sized companies... that want to stand out and gain visibility on the Internet in a sustainable and efficient way.Beyond the upstream definition of your overall institutional or e-commerce digital strategy, we complement our advice with 360° digital tools or services to optimize your commercial acquisition, loyalty, or digital communication strategy for your products or services, through our various offers:- Consulting and Support- Support for defining digital, Phygital strategies...- Definition of overall institutional or e-commerce digital strategy- Development, creation of websites, e-commerce (WooCommerce, Prestashop, Shopify....), Intranet, Chatbots, blogs...- Natural Referencing (SEO), Web Analytics, SXO, UX, Tag Manager, Piwic, NATAMO- SEO-optimized Brand Content: Creation and writing of content: articles, videos, books, e-books, tutorials…)- Definition of B2B and B2C Social Media presence strategies- Delegated Community Management- SEA and Facebook and Instagram Ads, Linkedin Ads, Twitter Ads, SnapChat Ads advertising campaigns...- Implementation of burying negative reputation and creating positive reputation- Installation of monitoring platform- Commercial acquisition strategy via social networks (Social Selling)- Direct marketing in SAAS on the site: Sending SMS and direct voice messages to answering machines, MMS, postal mail campaigns, B2B and B2C database rental; double Opt'in and GDPR- B2B Tracking and retargeting- Chatbots...=> https://www.expertisme.com/nos-prestations/- Digital Training: Catalog of over 80 digital training courses: QUALIOPI Professional Training Certified Organization delivered by Bureau Veritas.See Digital training catalog: https://www.expertisme.com/formations-digitales/Some Client References:Yves Rocher, CHANEL, SECURITAS Direct, EIFFAGE, Groupe PARTOUCHE, Crédit du Nord, VERSPIEREN, FNMF, AgeVillage, Open Partners, Expert et finance, Giséle Delorme, SVP, Valeurs Actives, Curt’y’s, Evidens de beauté, Anteris, MADLORDS, Lola James Harper…Do not hesitate to contact us at 01 42 66 36 42 to learn more.
- SOS e-réputationCEODIGITAL AND ITApril 2012 - Today (14 years and 2 months)Paris, FranceSOS-e-réputation.com, Solutions to save, protect, and defend your e-reputation on the Net!E-reputation agency for businesseshttp://www.sos-e-reputation.com/To meet its recurring needs, SOS-e-reputation relies on the services of 2 Law Firms specializing in Internet Law.Indeed, regular monitoring of your online reputation, essential for managing your image, is not enough to react effectively to defamatory comments about your company and/or your product.And on the other hand, on its historical expertise in natural referencing (SEO: Search Engine Optimization), in creating SEO-maximized content for search engines, in content publication, and in social media strategy to optimize e-reputation burying or cleaning actions implemented.As an approved training organization eligible for DIF (Individual Right to Training), we provide training on Digital, Social Media-Social Networks-Visibility.Laurent Rignault has been moderating the "Advanced" and "SEO Special" Cycle at SMX Paris since 2010, part of the world's largest Search Marketing conference series, featuring the best experts in the field. http://www.smxfrance.com
- NICOMINVESTProject DirectorTECHJune 2007 - September 2008 (1 year and 3 months)Paris, FranceInvestment fund specializing in the creation and support of innovative projects in telecommunications and new media.Mandated for a study to validate an investment project for the launch of a new B2B offering on an ultra-high-speed fiber optic network.
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Education
- Graduated with a Marketing Specialization - 1st Prize for the best Marketing Thesis.EDC Business School1987
Certifications
- QUALIOPI Professional Training Certified Organization (N° FR035268-1) issued by Bureau VERITASBureau VERITAS