Freelancer profile translated to English.

Description

📱 Scrolling through posts is good. Making them memorable and converting is better.

I am Laurent Prud’homme, Social Media Manager, expert in digital communication and content creation. My job: to transform your social networks into a real growth lever. 🎯

💡 What I bring you:

✅ A strong & coherent brand identity

✅ Engaging and impactful content (photo, video, storytelling)

✅ A Social Media strategy that attracts and retains your audience

✅ Efficient management of Ads campaigns to maximize your visibility & sales

🌟 Why work with me?

360° Vision: branding, content, strategy, acquisition.

Tailor-made approach: every brand has its DNA, I make it shine.

Concrete results: more engagement, more visibility, more clients.

📊 Skills & tools:

📌 Social media management (Instagram, TikTok, Facebook, LinkedIn)

📌 Content creation & optimization (Photos, Reels, Carousels, Videos)

📌 Ads strategy (Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads)

📌 Growth Hacking & SEO (organic acquisition & conversion)

🖥 Software mastered: Adobe Suite, Canva, Meta Business Suite, Google Analytics, Hootsuite, Notion.

🔥 Need a Social Media Manager who knows where they're going and takes you with them?

📩 Contact me, let's make your digital presence take off! 🚀

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Bordeaux (up to 15km)

SLEEP
SOCIAL MEDIA MANAGER
March 2024 - August 2024 (5 months)
Bordeaux, France
✅ Social media management (Instagram, TikTok, Facebook)

Creation and publication of engaging posts (photos, reels, carousels, stories)
Community animation: responses to DMs, interactions with followers and clients
Comment moderation and review management
✅ Visual content creation and storytelling

Shooting and retouching tattoo photos
Making-of videos and time-lapses of tattoo sessions
Client interviews and testimonials in video or written format
✅ Content strategy & branding

Implementation of a strong and recognizable editorial line
Creation of a coherent and impactful publication calendar
Monitoring of tattoo trends and industry social media strategies
✅ Advertising and visibility

Creation and management of Meta Ads campaigns (Instagram/Facebook) to attract more clients
Optimization of Google My Business profile to improve local referencing
Collaboration with local influencers and artists to develop brand awareness
SUNBOOSTER
PERMANENT CONTRACT COMMUNICATIONS MANAGER
January 2021 - January 2023 (2 years)
Artigues-près-Bordeaux, France
✅ Social media management & animation (LinkedIn, Instagram, Facebook, Twitter)

Creation and publication of engaging content (infographics, case studies, explanatory videos, client testimonials)
Community animation: answering questions, interactions, review management
Moderation and competitive monitoring
✅ Content creation & editorial strategy

Design of a structured editorial calendar aligned with industry challenges
Writing blog articles and high-value posts (education on renewable energies, innovations, client feedback)
Creation of explanatory videos and case studies for LinkedIn and YouTube
✅ Acquisition strategy & advertising

Implementation of Ads campaigns (Meta, LinkedIn, Google Ads) to generate leads and sales appointments
Search Engine Optimization (SEO) for blog articles
Collaboration with industry partners and influencers to increase visibility
✅ Reporting & optimization

Performance tracking (KPIs: engagement, lead generation, website traffic)
A/B testing content formats to maximize impact
Strategy adjustment based on results
LAPAULINEDIET
SOCIAL MEDIA MANAGER
September 2024 - February 2025 (5 months)
Bordeaux, France
✅ Social media management & animation (Instagram, Facebook, LinkedIn)

Creation and publication of educational content (nutrition, well-being, practical tips)
Community animation: responses to comments, interactions, FAQ in stories
Moderation and review management
✅ Content creation & editorial strategy

Development of a structured editorial calendar (health themes, tips, recipes)
Writing engaging posts with storytelling and practical cases
Creation of educational reels & carousels on nutrition and intuitive eating
✅ Advertising & acquisition of new clients

Launch of targeted Meta Ads campaigns to attract more patients
Optimization of online appointment booking via Instagram & Facebook
Collaboration with wellness influencers to gain visibility
✅ Brand strategy & professional credibility

Creation of a coherent and reassuring visual identity
Development of personal branding (highlighting Pauline's expertise)
Writing SEO-optimized blog articles to boost Google visibility
✅ Reporting & strategic adjustments

Performance analysis (engagement rate, conversions, traffic)
A/B testing content formats and ads
Continuous strategy adaptation based on trends and patient needs

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Master en Communication
Sup de Com
2023

Laurent Prud'Homme

COMMUNITY MANAGER/GRAPHIC DESIGNER/PHOTOGRAPHER

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