Freelancer profile translated to English.

Description

Head of Communication, Project Manager, Creative… You can also involve other team members as everyone is capable of coming up with ideas. In a communication team, everyone can be creative: it's a unifying Master Class!

SKILLS ACQUIRED

Understand and master the "12 Creative IDEAS" that can be used in Communication. Whether your communication department manages Advertising, PR, or Digital, there are indeed many other IDEAS for communicating than the "Consumer Benefit" one. This approach is "media neutral".

AGENDA

1/ What is an idea?

Define what a real communication IDEA is.

2/ Presentation and analysis of the 12 IDEAS

Through advertising, digital, and event examples… the 12 creative IDEAS will be presented and explained.

3/ Practical exercises for decoding existing campaigns

Using inspiring websites to find ideas, participants will be coached to present a campaign and analyze the IDEA used.

SPEAKER

Laurent Pelazzo, lecturer in Creative Strategies at Inseec (Omnes Group) and Director of the MSc Communication, Advertising & Digital Strategy Program.

Agency background: Jump (BDDP/TBWA), Nouveau Monde (DDB), MGA (361° Group), then Pelazzo & Partners.

I enjoy sharing my expertise and this strategic tool for finding ideas.

MASTER CLASS DURATION

1 day on-site

NUMBER OF PARTICIPANTS

12 maximum

PRICE

€3,200 excl. VAT per day

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

INSEEC
Program Director
EDUCATION AND E-LEARNING
August 2009 - Today (16 years and 11 months)
Lyon, France
Director of MSc & MBA "Communication, Advertising and Digital Strategy" Inseec U.

Lecturer responsible for the course: "Advertising Strategy and Creation"
Training in the 9 Strategies on which various advertising creations are based: TV, Press, Radio, Digital, Outdoor, Mobile)
pelazzo
Creative Director
PRESS AND MEDIA
January 2001 - August 2009 (8 years and 8 months)
Lyon, France
We create advertorials: advertisements designed as press articles.
Our agency was born from the combination of our skills: press relations and advertising.
Copywriting Writing Graphic Design Art Direction DTP Advertising Press Release Media Magazine Press
DDB
Account Director
CONSULTING AND AUDITS
December 1998 - October 2000 (1 year and 10 months)
Lyon, France
DDB Nouveau Monde Lyon.
Account Director responsible for: BASF Agro, NBA, Adolphe Lafont, Arrow.