Freelancer profile translated to English.
Back to original languageAbout Laurent
COO with +15 years of experience in product, operations, and customer experience.
I help organizations structure their operations, execute quickly, and create customer experiences that drive retention.
I navigate easily between strategic vision and field execution, with a pragmatic approach: alignment, value, measurable impact.
🧱 Build, scale, execute
I have led multidisciplinary teams (Product, Tech, Data, Care, Operations) in B2C, B2B, and B2B2C environments.
Co-founder and former COO of Seazon (0 → €24M/year in 3 years), then global Head of Product & Tech at FoodChéri/Seazon (30+ people).
I know how to structure a complete organization: roadmap, delivery, internal platforms, supply chain, customer experience, data, and performance management.
✨ Customer experience obsession, concrete impact
I always start with what customers actually experience to guide decisions: simple journeys, anticipation, proactive communication, end-to-end optimization.
This allowed me to create high-value, loyalty-building services while optimizing costs and operational performance (supply chain, waste, processes, internal tools).
🎯 Knowledge transfer and skill development
I support leaders in strengthening their ability to manage product + operations + organization.
I also provide training (Maria Schools) and coaching to help teams improve alignment, execution, and stakeholder relations.
🧩 What I do well (concretely)
- Structuring and managing multidisciplinary teams
- Aligning strategy / product / operations
- Scaling organizations (processes + tools + orchestration)
- End-to-end customer experience (CX + journeys + back-office)
- Operational leadership and execution culture
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- RoadmapHeroCo-founder & CEOSOFTWARE PUBLISHINGJanuary 2024 - Today (2 years and 5 months)Creation and self-funded launch of a B2B SaaS solution for stakeholder alignment around product roadmaps, from inception to initial revenue.Market needs validation with +100 CPOs and deployment of an industrialized product in 6 months.Finalist in the top 1% of TechStars New York 2024, supported by BPI and France 2030.Conversion of early adopters into paying customers (startups & large corporations).
- FoodChéri & SeazonChief Product, Tech & Data OfficerE-COMMERCEJanuary 2018 - January 2024 (6 years)Paris, FranceStrategic and operational direction of a multidisciplinary team of 35+ employees orchestrating a B2C and B2B ecosystem of 7 interconnected products (e-commerce, retail, subscription, production, and logistics).Structuring and leadership of teams: recruitment, mentoring, co-creation and dissemination of product vision, strategic influence at the executive committee level.User-centric product strategy: innovative referral program (20% acquisition), conversion funnel optimization, management of product mix progression, recurrence, and average order value.Orchestration of the technical and user experience merger of FoodChéri/Seazon: platform consolidation, performance improvement, development sharing, reduction of technical debt.Strategic and operational management of proprietary ERP + WMS development for a 3000m² production site: complete digitalization of workflows, improvement of management ratios.Development of AI predictive models for supply chain optimization: 25% improvement in sales forecast accuracy, reduction of food waste, and data-driven production planning.
- SeazonCOO (co-founder)E-COMMERCEJanuary 2017 - January 2024 (7 years)Paris, FranceConception, launch, and complete autonomous development of the Seazon model: creation from scratch of a home-delivered prepared meal subscription service, from MVP to over €20M.End-to-end leadership of the value chain: market research, acquisition strategy, product/pricing definition, complete industrialization, customer experience design, web development management, operational choices, and retention strategy.Accelerated scale-up: growth from €0 to over €20M in annual revenue in 3 years, structuring of a recurring subscription model with advanced personalization and controlled unit profitability.Development of a benchmark subscription experience: intuitive management platform and premium customer journey, optimizing engagement and retention.
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Education
- MBA Organizational Dynamics Management & International Project ManagementIAE Paris Sorbonne2011Cursus réalisé intégralement en alternance.
- Baccalaureate in Economics and Social SciencesLycée Les Pierres Vives2006