Freelancer profile translated to English.
Back to original languageAbout Laurent
Experienced, creative, collaborative, agile, connected... but what drives me above all is the growth of my clients' business. I implement strong ideas while adapting to the uses and experiences of your customers. I design actions, new customer experiences, we develop your business together!
With 20 years of experience for large groups, SMEs, communication agencies or startups, I have also managed several companies in the service or consulting sector... I know your constraints and challenges perfectly. My vocation is to support you effectively and sustainably in the design and implementation of your communication / marketing strategy on and off line...
- On a time-spent basis for your regular support needs.
- On a fixed-price basis for your temporary needs or identified projects.
- In the form of monthly time capital, from 4 days up to several months.
It depends on your needs. But it's always with a lot of flexibility.
An unforeseen event? You are not committed, we stop the collaboration when you want. It is also in this way that we remain agile, that we do more with less.
English
Fluent
Spanish
Fluent
French
Native or bilingual
Can work on-site
Aix-en-Provence (up to 50km), Aix-en-Provence (up to 50km), Lyon (up to 10km), Paris (up to 20km), Lille (up to 20km)
Experience
- WeenkCMO - Outsourced Marketing Director | Digital | Communication | Innovation 🚀CONSULTING AND AUDITSJanuary 2020 - Today (6 years and 5 months)Aix-en-Provence, FranceSuccessive crises are profoundly disrupting the organization of work. We must act differently. Under the impetus of a long-standing client and their need for flexibility, I created this complementary activity: weenk.frAt your disposal to study all your projects!• Growth, Visibility, Attractiveness, Recognition, User experiences (UX)• Development of organizations, Recruitment of resources, Management• Acquisition and loyalty, Sales development, Digitalization of companies• Implementation of KPIs• Customer relationship• Positioning of companies and brands• Commercial, Marketing, Communication strategy• Digital strategy, Web marketing, Social media• Marketing plan, Inbound marketingYour problems?• Implement a unique customer experience?• Cope with a growth crisis?• Support a commercial transformation?• Strengthen your internal teams, implement or optimize your marketing approach?
- GaardenCEO - Business / Marketing DirectorTECHJanuary 2015 - December 2018 (4 years)Paris, France• Creation and development of an innovative and expert French start-up - the gardeners 2.0 - 70 employees• Digitalization and distribution of the "maintenance and creation of green spaces" offer• National development (incl. Lille / Lyon / Bordeaux / Toulouse / Marseille / Nice)• Opening of new markets with distributor clients: Botanic, Point Vert and Jardiland• Relationship with journalists and opinion leaders• Fundraising €1.2M (Business angel / Regional funds / Bpi)• Grand Jury Prize 2018 MMA Foundation The entrepreneurs of the future• 2018 Member of the French Tech designer of connected objects (75 startups in France)• Listed in 2018 among the 1000 who are making the French economy of tomorrow SNCF Développement• Réseau Entreprendre Laureate(Company sold)
- Agences Communication & MarketingCEOCONSULTING AND AUDITSJanuary 2007 - December 2015 (9 years)Paris, France• Design / Branding / Communication Consulting (Lille - Paris)Development of an innovative organizational model (integrated workshops)Brand development to create preference!Clients: Auchan, Dia, Leader price, Décathlon, La Redoute, 3Suisses, Bonduelle, Méo, Soufflet alimentaire, Bel, Kiabi, Okaidi, Castorama...(Company sold)• Marketing Consulting (Paris - Marseille)Customer strategy / Relationship marketing plan / Digital mediaTriple objective of economic - environmental - societal performanceIncentive and generation of innovative ideasClients: Avis, Atol, Cofidis, Crédit Agricole, Novalac, Bioderma, Upsa, Abritel, Bayer, Ania, Mairie de Paris...
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Education
- BTEC Higher National DiplomaESAAT1992Une Ecole Publique supérieure de Design au carrefour de l'Europe. Design et arts appliqués
- Continuing education - Marketing & ManagementÉcole Nationale Supérieure d'Arts et Métiers1997L'école Arts et Métiers (anciennement École nationale supérieure d'arts et métiers, ENSAM) est l'une des 205 écoles d'ingénieurs françaises accréditées.