Freelancer profile translated to English.

Description

More than 15 years of experience in leading research agencies (Kantar, GfK) for national and international advertisers (see portfolio).

I am used to reporting (reports, reviews...) and working on quantitative projects of very varied sizes (2 K€ > 1+ M€).

I also know how to develop and coordinate a quantitative study from A to Z with the help of all stakeholders (CMI, CMO, panels, data specialists) -- with the objective of providing reliable, concise, adapted insights:

⭐ for the brand: awareness, attractiveness, positioning, NPS

📺 for communications & activations: pre-test, advertising effectiveness, impact measurement (ROI)

🌱 for launches: new product / concept, new location

My consulting service is essentially based on the results of the quantitative study - but not only: I am systematically inspired by everything I see, read, hear, measure and observe from consumers and markets.

Preferred sectors: consumer goods (FMCG) / services / B2C

Mobility: France, Europe

Languages

English
Fluent
French
Native or bilingual
German
Conversational

Workplace preferences

Can work on-site

Toulouse (up to 50km), Paris (up to km), Bordeaux (up to km), Lyon (up to km), Marseille (up to km)

Kantar
Quantitative Research Director
DIGITAL AND IT
September 2018 - March 2020 (1 year and 6 months)
Paris, France
Kantar Insights division
Key accounts: Orange, Kering, McCain Europe, FDJ, La Poste, Europcar
80+ reports written or supervised
Branding Brand content Marketing research Communication strategy Positioning strategy Marketing Market research
GfK
Quantitative Research Director
DIGITAL AND IT
March 2017 - December 2017 (10 months)
Suresnes, France
Key accounts: Danone Waters, Pernod Ricard
Brands: evian, Volvic, Perrier-Jouët, Havana Club, Kinder
20+ reports - including cross-country strategic brand reviews
Independent
Insights consultant
CONSULTING AND AUDITS
September 2013 - March 2017 (3 years and 6 months)
Toulouse, France
Various reporting activity for end-clients such as Kering, Orange, Philip Morris, McCain, Mars