Freelancer profile translated to English.
Back to original languageAbout Laurent
Hello,
Passionate about technology, with a degree in marketing, I am a comprehensive SEO professional seeking expertise in all three pillars of the profession without neglecting any. This philosophy allows me to make the right strategic choices, giving me all the necessary leeway to please search engines in the era of Rank Brain (AI), voice search, and Google's SERP answers.
I offer you:
1) A strategy to boost your website's SEO traffic. Achieving results as quickly as possible based on your potential.
2) My experience allows me to quickly identify technical points blocking your visibility on Google, avoiding unnecessary development expenses.
3) From a technical SEO perspective, I can perform audits for JavaScript sites (SPA), PWAs, and Google AMP.
Feel free to contact me by phone or email. My rates are negotiable depending on the scope of work you propose.
I acquire my knowledge through:
- Daily SEO monitoring
- 10 years of experience
I was trained by recognized experts:
- Vincent Terrasi & Rémi Bacha (Data SEO Labs)
- Guillaume & Sylvain Peyronnet
The techniques I frequently use:
- Server log analysis to increase Google's crawl efficiency
- Crawl cleaning and management
- Semantic optimization of content and internal linking
- Semantic cocoons
- Siloing and URL clustering for better site organization
- Quality blog search
- Lost link recovery
- Performance audit and improvement (Core Web Vitals)
- Data SEO
The tools I frequently use:
For keyword research: SemRush; Ahrefs, Keywordtool.io
For on-page optimization: Yourtext.guru
For link profiles: Babbar.tech, Ahrefs, Majestic SEO
For crawling and log analysis: Screaming Frog, One crawl, Botify
Google tools: Search Console, Analytics
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- BananamoonSenior SEO ConsultantRETAIL (SMALL BUSINESS)October 2018 - March 2020 (1 year and 5 months)Paris, FranceAs a Senior SEO Consultant at Pixalione, I managed SEO actions for Bananamoon, particularly on duplicate content pruning, which resulted in a 50% growth in natural traffic. This mission was part of the project management of multilingual international sites.
- TicketmasterSenior SEO ConsultantCULTUREJanuary 2019 - March 2020 (1 year and 2 months)Paris, FranceAs a Senior SEO Consultant at Pixalione, I worked on technical optimization: mobile-first strategy, site structure optimization to strengthen internal linking, which led to a significant 30% increase in organic traffic. This mission also included training the client team on SEO best practices and coordinating with technical teams to ensure effective implementation of recommendations.
- NelinkiaSenior SEO ConsultantRAW MATERIALS INDUSTRYJanuary 2018 - May 2019 (1 year and 5 months)Paris, FranceFor Nelinkia, I conducted a complete technical audit and designed a 50-page semantic cocoon to strengthen thematic coherence and improve search engine visibility. These actions significantly increased visibility and multiplied revenue by 10. This project illustrated the direct impact of a well-orchestrated technical and semantic SEO strategy on business growth.
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Education
- Data SEO LabsVincent Terrasi & Rémi Bacha (Data SEO Labs)2020Avec RankBrain les critères de l'algorithme de Google changent pour chaque thématique et pour chaque requête. Je viens de me former au DataSEO auprès de Vincent Terrasi et de Rémi Bacha. Avec le langage R ou un outil comme Dataiku, je peux mettre en place un outil de prédiction des positions permettant de faire remonter les critères à travailler en priorité dans votre thématique en fonction des intentions de recherche. https://dataseolabs.com/fr/formations/niveau-1/
- MBA Marketing SpecializationThunderbird Graduate School2002Master of Business Administration obtenu aux USA avec une spécialisation. Thunderbird est actuellement N°1 des masters de management et N°1 de l'innovation. https://thunderbird.asu.edu/