Freelancer profile translated to English.

Description

I design and deploy omnichannel strategies that optimize sales, engage, retain, strengthen customer relationships and experiences for brands and retailers.

In an increasingly complex and specialized context, I bring a global and strategic vision and contribute to generating value by developing companies' customer capital.

I develop Customer Marketing along 3 axes:

- Digital and in-store customer experience

- Customer intelligence and data,

- Innovation in customer services and organizational transformation

I act as Marketing & Communication Director within organizations or as an external Consultant on issues related to:

- Brand Strategy

- Digital Marketing and Social Media

- Customer Experience

- Customer Relationship Management, CRM, eCRM, PRM

- Multi-channel communication and Operational Marketing

- Digital transformation

- E-commerce

- Retailer Communication and Network Animation

My added value: a dual agency and corporate background focused on business and results

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 30km)

Wanacom digital - Appevent
Associate – PMO, Product & Business Development
DIGITAL AND IT
January 2025 - May 2026 (1 year and 4 months)
Paris, France
Co-founder and associate of an EventTech startup developing two SaaS solutions for the events industry (AppMariage and AppEvent).

• Product development management: roadmap, functional specifications, technical monitoring
• Go-to-market strategy definition and execution: pilot launches, initial marketing activations
• Strategic partnership development (e.g., 1001 Salles) to accelerate distribution and awareness
• From strategic vision to operational execution, in a lean and agile environment
Agile Method Sales Strategy Innovation Project Management (PMO) Webmarketing Strategy
Indépendant
Marketing and Digital Communication Strategy Consultant
CONSULTING AND AUDITS
July 2017 - November 2024 (7 years and 4 months)
Région de Paris, France
Consulting, management, and support in marketing and communication strategy, web marketing, Brand Equity, digital transformation.

Louvre Hotels Group: Development and launch of the new loyalty program
NHCO Nutrition: Development and implementation of CRM - e-commerce strategy
Clef Job: Development of marketing strategy - Acquisition / Positioning / Image
Renault: Organization and management of the international deployment of the ONE program's digital platforms
Météo France: Overhaul of the webmarketing strategy and digital ecosystem
UPMC: Overhaul of the strategy within the framework of the merger of La Sorbonne / Jussieu Universities
Renault Spare Parts: Development of a B2B CRM program (42 countries)
Meludia: App editor in SaaS mode - Coaching and support in startup marketing (fundraising / strategic repositioning / relational strategy)

Altran - Bee2link/ K Agency
Consulting Webmarketing Strategy Communication Strategy Growth Hacking Travel & Tourism
Volkswagen France
Head of Digital Marketing, CRM & Social Media
AUTOMOBILE
May 2007 - June 2017 (10 years and 1 month)
Roissy en France
Head of the Digital, Customer Marketing & Social Media Division for the Volkswagen brand

Digital Strategy,
- Development and implementation of action plans
=> Brand websites (volkswagen.fr, 1.3M visits/month)
=> Over 30 campaigns/year; Brand & products, branding & commercial operations
- National and international campaigns
- SEM strategy (SEA&SEO), for New Vehicles, Used Vehicles & Business departments

Social Media and E-reputation Strategy
=> Launch of the Volkswagen brand on French social networks: Facebook / Twitter / LinkedIn / Instagram / YouTube
- Management of the Volkswagen 'DieselGate' crisis (2015)

Customer Marketing Strategy
- Acquisition: Lead Management program (200,000 leads > 10,000 sales)
=> Development and implementation of action plans
=> Media investment management
=> Network evangelization and distributor tools deployment
=> Implementation and monitoring of tracking and reporting tools

- Loyalty: Customer relationship program (> 250,000 members),
=> Contact strategy, editorial policy (brand content) and partnerships
=> Customer database management, segmentation, targeting, customer data
=> Inbound Marketing, Direct Marketing,

- Management and leadership of digital and data teams,
- Management and coordination of media, advertising, digital, and marketing agencies
Communication Strategy Lead Generation Loyalty Automotive Network Animation