Laurent Mancini

Writing of editorial content and newsletters for Hairclinic, a company specializing in hair aesthetics. Creation of informative and engaging texts, adapted to the brand's voice. Optimization of content for natural referencing to improve site visibility and highlight the company's expertise.

Development of a clear and coherent editorial line, integrating a subtle SEO approach that respects the institutional tone. Careful keyword selection, focus on discourse fluidity, and highlighting the human dimension of care. Skills: web writing, storytelling, copywriting, editorial optimization, and digital communication in the health/wellness sector.

Writing and design of sales brochures for various artisans and retailers in collaboration with the Dadzcover agency, in Monaco. Creation of clear and attractive advertising materials, designed to enhance brand image and support each client's sales strategy.

Work on visual and textual coherence, highlighting expertise, and balancing institutional tone with client proximity. Skills: copywriting, print communication, sales argumentation, and visual storytelling.

Writing and design of content for the website of CoPro Connect, a Riviera start-up specializing in digital solutions for condominium management. Creation of the sales brochure and editorial support for the application's video presentation.

Implementation of a clear and accessible tone, designed to facilitate understanding of the service and build trust with users. Skills: web writing, copywriting, storytelling, and creation of communication materials.