Freelancer profile translated to English.
Back to original languageAbout Laurent
❇️ MY EXPERIENCE
I have been working in the #Technologies sector for # B2B # IT # Software # SaaS for 20 years.
I worked for 7 years in Tel Aviv, within high-growth companies in various marketing and business development roles. I worked within the largest acceleration and Scale Up program 365x / Sarona Partners. There, I advised startups on their go-to-market strategy for international expansion.
Auparavant, I worked as a project director / PMO on digital transformation projects related to offers, customer journeys, and tools: redesign of offers, website redesign, implementation of CRM tools, adaptation of business processes. I worked in various sectors: Telecoms, Real Estate, Banking, Retail.
❇️ MY AREAS OF EXPERTISE
I provide global support to the marketing department / General Management, as CMO / marketing director, or as Project Director, supporting a specific area.
- STRATEGY > Diagnosis, strategic plan, marketing plan (go to market)
- BUILD > Implementation of Tools, CRM and processes, Project management
- GROWTH > Integrated action plan and Inbound
- CONTENT > Redesign your content and sales tools
- ALIGN > Lead a sales and marketing seminar
❇️ MY ADDED VALUE :
Engaging proven and highly specialized freelancers / Agencies / Service Providers in their field (growth hacking, Lead Gen, UX / UI, Branding).
Having a dual vision of business and tools / processes.
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📞 Need support for a project to launch? Need a fresh perspective?
I would be delighted to discuss it with you!
💡 My motto: The right solution is the one you can implement!
Spanish
Fluent
English
Native or bilingual
Hebrew
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 30km)
Experience
- Universign (Saas B2B)Marketing DirectorSOFTWARE PUBLISHINGOctober 2021 - March 2022 (5 months)Paris, France
Go-to-Market Strategy: segmentation, value proposition, pricing model for platform relaunch.
Development of tools and processes: definition of the target organization and the lead management process (marketing, BDR, AE).
CRM Selection: selection and implementation of a unified CRM.
Launch preparation: PR and events, Demand Generation, and sales tools.
# Management: management of the marketing team + indirect BDR, budgets, and service providers. - VALUE IT (IT et Cloud)Marketing ManagerDIGITAL AND ITJanuary 2019 - September 2021 (2 years and 8 months)Saint-Étienne, FranceResponsible for lead generation and communication for an IT infrastructure services company.
Branding and communication
Brand: redesign of the brand platform
Website redesign
Lead generation
Content strategy
Telemarketing / supervision of the tele-prospecting unit
CRM management
Sales / Sales Training liaison
# Supervision of the marketing and tele-pro team (5 people) - 365x Scale Up (Accelerateur)Accelerator Program ManagerTECHJune 2017 - December 2018 (1 year and 6 months)Tel Aviv-Yafo, IsraelFounded by Sarona Ventures, Microsoft, Salesforce, Prodware, and Techdata, 365x is a Scale up / acceleration program helping tech startups to "scale" and develop internationally.
Selection of candidate companies for the program
Coordination of program activities for selected startups
Coaching and mentoring of startups to refine their Go-to-market strategy and operational model
# Project manager / Partner manager for one of the portfolio companies (Enterprise Chatbot platform)
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Education
- Essec, Strategy and ManagementESSEC Business School1994Essec, Strategy and management
- Bachelor's degree in Applied MathematicsUniversité Paris Dauphine1991Licence of applied mathematics