Freelancer profile translated to English.

Description

Media & Performance Director driving sales and ROI | Data-driven Marketing and Media Strategy | Multi-market Governance | Experience with major brands (Nissan)

#MediaStrategy #Planning #DataAnalysis #BusinessIntelligence #CompetitiveAnalysis

#Leadership #BudgetManagement #Marketing #Communication #MediaPerformance #Reporting #ClientRelations #AI

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

NISSAN UNITED (TBWA-G1)
Business Intelligence Director
January 2019 - January 2026 (7 years)
Paris, France
• • Directs governance, coordination, and media consulting for 22 Nissan markets across Europe.
• • Defines annual media budgets by country and model to guide strategic media investments.
• • Monitors and analyzes Nissan's vehicle sales performance against competitors across all European countries and car segments.
• • Serves as NU Media Productivity Coordinator, liaising with Global Productivity, Nissan, and Renault teams to drive continuous improvement in media discounts.
OMD EMEA
Data Director for Nissan Europe
January 2010 - January 2019 (9 years)
Paris, France
• • Provided management and guidance to all European markets on the use of PlanIt, the central media plan reporting tool.
• • Managed and analyzed a comprehensive competitive database covering advertising budgets and sales data.
DIRECTINET
Marketing & Communications Director
January 2006 - January 2010 (4 years)
Paris, France
• • Managed a team of 4 marketing professionals for France's leading email marketing company.
• • Spearheaded the development of a database of 61 million emails and managed a co-registration network to drive lead generation.
• • Directed all B2B communications and public relations, including mailings, trade shows, seminars, and conferences.
• • Defined new product offerings and trained the sales team to ensure successful market launch and adoption.