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Laurent IgnaszewskiLI

Laurent Ignaszewski

Sales Trainer

€450/day
Salon-de-Provence, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laurent

🎯 Expert in B2B Sales & Pricing Strategy | +20 years of field & management experience | Industry & Distribution

Looking to train your teams on sales techniques, boost your margins, structure your pricing policy, or upskill your sales teams? I offer over 20 years of experience in sales management, industrial project management, and sales performance optimization.

✅ Creation and management of business units & agencies
✅ Regional and national pricing strategies
✅ Field team management (up to 11 employees)
✅ Design & delivery of professional training
✅ Coordination with marketing, product, and management teams

💼 My clients? Artisans, SMEs, self-employed

📍 Available for freelance, consulting, sales training, or interim management assignments. Based in Provence, I work in person or remotely, according to your needs.

I hold a Master's degree with a Professional Certification RNCP36149: "Commercial Development Manager."
  • French

    Native or bilingual

Can work on-site
Salon-de-Provence (up to 50km)

Experience

  • Sonepar France
    Head of Sales Industry
    April 2016 - June 2023 (7 years and 2 months)
    Vitrolles, France
    *COMMERCIAL MANAGEMENT OF INDUSTRIAL BUSINESS UNIT - TEAM OF 8 FIELD SALES REPRESENTATIVES & 3 EXPERTS Creation of 3 Industrial Agencies *MANAGEMENT OF INDUSTRIAL PRODUCT OFFER IN LINK WITH THE SONEPAR REGIONAL PLATFORM
    Strategic Vision Operational Excellence Data Analysis Cross-functional Management Team Management
  • Sonepar France
    KEY ACCOUNT MANAGER SONEPAR MEDITERRANEE
    January 2012 - June 2023 (11 years and 5 months)
    Vitrolles, France
    Sonepar Group: World Leader in electrical equipment distribution. Mission: -Deployment and monitoring of national contracts -Market watch for business opportunities -Responses to tenders. -Structuring of major logistical and commercial projects -Implementation and management of a sales force.
    Business Development Key Account Management Major Projects
  • Sonepar France
    Branch Manager
    January 2009 - August 2011 (2 years and 7 months)
    Development of the commercial activity of an agency of 5 people generating 2.4 million euros, distribution of electrical equipment and renewable energy and climate control solutions to professionals
    KPI Monitoring Profit and Loss Account Team Management

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Education

  • Project Management
    IPAC
    2025
    Management de projet
  • Project Management
    IPAC
    2025
    Management de projet

Certifications

  • RNCP36149
    IPAC
    Sales Performance Team Management Sales Strategy Business Development

Skill set (15)

Categories