Freelancer profile translated to English.
Back to original languageAbout Laurent
Google Ads consultant specializing in qualified lead acquisition for French-speaking Freelancers, VSEs, and SMEs, with expertise in the construction, real estate, and local business sectors.
I optimize Google Search, Performance Max, Shopping, and Local Services Ads campaigns to generate reliable prospect inquiries, reduce cost per acquisition, and maximize the profitability of advertising budgets.
Structured and analytical approach: precise GA4 tracking, continuous signal optimization, weekly monitoring, and decision-oriented reporting.
I support SMEs looking for an experienced Google Ads consultant capable of transforming an advertising budget into concrete, measurable results that can be leveraged by sales teams.
French
Native or bilingual
Italian
Fluent
English
Conversational
Remote only
Primarily works remotely
Experience
- Mikado Marketing DigitalGoogle Ads Consultant & Founder | Qualified Lead Acquisition for French-speaking SMEsFebruary 2025 - Today (1 year and 5 months)Implementation of highly targeted Google Ads campaigns (Search, Performance Max, Local Services Ads) to generate a regular and measurable flow of qualified leads for French-speaking SMEs. Performance monitoring, continuous optimization, structuring of GA4 / Google Tag Manager tracking, and reduction of cost per prospect to ensure a reliable and ROI-oriented acquisition system.Founder of Mikado Marketing Digital, a company specializing in lead acquisition via Google Ads for freelancers, VSEs, and French-speaking SMEs. Analytical approach, weekly monitoring, and decision-oriented reporting to maximize the profitability of advertising budgets.
- FreelanceGoogle Ads Consultant | SEA, Digital Acquisition, AutomationMarch 2024 - February 2025 (11 months)Liège, BelgiumOptimization of Google Ads campaigns to improve traffic quality, ad relevance, and overall account performance.Deployment of SEA strategies adapted to the building, real estate, and local services sectors to increase the volume of qualified prospects.Structuring of GA4 and Google Tag Manager tracking, automation of conversions, and implementation of precise performance monitoring to reduce cost per prospect.Creation of a regular lead flow and support for SMEs in their digital acquisition and operational management.
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Education
- Google Digital CoordinatorGoogle2022Formation Google Digital Coordinator (Google Digital Academy) Formation orientée acquisition, performance et optimisation des leviers digitaux pour PME. Compétences acquises : stratégie marketing multicanale, Google Ads (Search, Display, Remarketing, YouTube Ads), Google Analytics / GA4 (analyse, conversions, pilotage), SEO / SXO (visibilité + expérience utilisateur), Social Ads, e‑mailing, automation & CRM, marketing de contenu, storytelling, vidéo, e‑commerce (optimisation des parcours), design thinking et gestion de projet digital.
Certifications
- Google Ads Search CertificationSkillshop2024
- Google Analytics CertificationSkillshop2024