Freelancer profile translated to English.
Back to original languageAbout Laurent
Odoo Consultant & Digital Marketing Expert
With nearly 20 years of experience in project management, marketing, and digital, I now offer my expertise to companies looking to undergo a true digital transformation.
Digital Transformation
- Prospecting (AI / Automation)
- Digital Marketing (Inbound and Outbound Marketing)
- Communication (Networks, Emailing)
- ODOO ERP (Certified Partner)
- + Customer Relationship Management (CRM)
- + Quotes / Invoicing
- + Sales
- + Project Management
- + Inventory Management
- + Production Planning
- + HR Management
- + Accounting
- + Analysis and Reporting
- + Dashboards
Odoo Integrator and Developer
- Functional Design: needs analysis, process structuring, module selection
- Integration: deployment, configuration, customization
- Specific Development: custom module creation, technical adaptations
- Continuous Optimization: audit, automation, workflow performance
- Version Upgrades: migration to new Odoo versions
- Training & Support: skills transfer, building autonomy, Qualiopi certified training
Support for Digital Transition
- Over 15 years of experience in VSE management
- Support for the launch of 10 startups
- A cross-functional vision of digital techniques and solutions, acquired over 20 years working with SMEs, mid-sized companies, and startups.
- Practical experience with various digital marketing techniques and CRM/ERP environments (Odoo, Zoho, Hubspot).
- Ability to translate operational optimizations into digital solutions.
The goal: to provide you with a management system perfectly aligned with your organization, your objectives, and your constraints.
Available for one-off missions, complete projects, or ongoing support, I am at your disposal to discuss your needs and build a tailored, sustainable, and high-performing solution.
English
Native or bilingual
French
Native or bilingual
Can work on-site
Nice (up to 50km), Nice (up to 10km), Marseille 10e Arrondissement (up to 10km), Lyon (up to 10km), Paris (up to 10km)
Experience
- PréventisERP CRM Odoo IntegrationCONSULTING AND AUDITSSeptember 2025 - September 2025Nice, FranceImplementation and integration of Odoo ERP for sales funnel management: CRM, Quotes, Invoicing, Accounting, ProjectsFunctional scope (Odoo– key modules)* CRM : lead/opportunity management, scoring, pipelines, activities, integrated emailing.* Quotes / Sales : catalogs, price lists, discounts, terms, PDF generation, electronic signature.* Invoicing : invoices, down payments, credit notes, automatic reminders, customer portals, online payments.* Accounting : French chart of accounts, bank reconciliations, VAT, automatic entries from sales/invoices.* Projects : quote to project conversion, milestones, tasks, timesheets, deal cost and margin tracking.Integrations & Automations* Email & Calendar Gateways (IMAP/SMTP, appointments fromOdoo).* Online Payments (e.g., Stripe) and generation of payment links from quotes/invoices.* Banks (statements/EBICS) for automatic reconciliation in Accounting.* Marketing Connectors (newsletter, web forms) feeding theOdoo**CRM** .* Customer Portal for quote/invoice/project tracking, communication, and validation.Deliverables* ConfiguredOdooinstance (ready-to-useERP) and user documentation.* Quote/invoice templates (PDF/HTML), sequences, taxes, sales terms.* Approval workflows (discounts, margin thresholds, accounting validations).* Dashboards (pipeline, conversion, DSO, revenue, margin, project WIP).* Test plan and User Acceptance Test (UAT) reports.
- 7LifesOdoo ERP ImplementationCONSULTING AND AUDITSApril 2025 - May 2025 (1 month)Nice, France# Odoo ERP Implementation: Complete Setup and ConfigurationAccelerated OdooERPintegration project covering the entire sales funnel and financial processes, with training and support towards autonomy.Odoo ERP Project Objectives* Rapidly deploy a unified OdooERPfoundation to centralize data and processes.* Standardize the sales cycle: from lead to payment and accounting.* Accelerate adoption through training and operational coaching.Functional Scope – Odoo ERP Modules* Website : pages, contact forms, lead tracking.* CRM : opportunity pipeline, activities, automated follow-ups.* Sales Management : catalogs, price lists, commercial terms.* Catalog : product/service sheets, variants, attributes.* Quotes : templates, online signatures, conversion to orders.* Invoicing : invoices, credit notes, payment schedules, customer portals.* Bank Reconciliation : statement import, automatic rules, matching.* Expense Reports : approval workflow, receipts, re-invoicing.* Procurement : purchase requests, purchase orders, receipts.* Accounting : chart of accounts, journals, VAT, closing and reports.Odoo ERP Implementation Approach* Scoping: needs workshops, MVP prioritization, tight schedule.* Standard-First Configuration: maximum use of native Odoo features.* Migration & Data: import customers, products, prices, opening balances.* Testing & Acceptance: end-to-end scenarios (lead → quote → invoice → bank → accounting).* Assisted Go-Live: support for initial live operations.
- Make the Grade
On Malt
SEO SEM Audit - Referencing and Web Marketing OptimizationDIGITAL AND ITMarch 2021 - March 2021 (1 month)Nice, FranceThe project involves conducting an in-depth analysis of the digital positioning to define a high-performing and differentiating SEO and inbound marketing strategy. The objective is to identify market strengths and weaknesses, understand the levers used by competitors, and build a sustainable visibility strategy based on reliable data.
Competitive Analysis & Web Marketing Benchmark
Identification and selection of key direct and indirect competitors.Study of their digital presence: website, SEO strategy, SEA, social networks, inbound marketing campaigns.Comparative performance analysisSEO Positioning AuditEvaluation of the client's current search engine positioning.Analysis of strategic pages (content, tags, structure).Backlink and domain authority study.Comparison with competitor performance.Natural Referencing Semantic Analysis
Identification of strategic lexical fields for the business.Study of search intents (transactional, informational, navigational).Construction of a semantic map adapted to the conversion funnel.SEO Keyword Research and Selection
Analysis of search volumes, competitiveness, and business relevance.Selection of priority keywords for SEO (TOFU, MOFU, BOFU).Definition of an optimized content strategy (blog posts, landing pages, FAQs, product sheets).Strategic Digital Marketing RecommendationsTechnical, semantic, and editorial SEO optimizations.Inbound marketing proposals: attractive content, calls-to-action, conversion funnels.Prioritized action plan with quick wins and medium/long-term actions.
Reviews
C
Christian
LYON Rattrapage
Reviewed on 6/24/2022
Good advice. Seems to know his business well. Relevant information.
Flavien
L'ATELIERCOM
Reviewed on 7/19/2021
Perfect, nothing to say. Very good communication with Laurent, objective achieved very quickly. I recommend.
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Education
- International MarketingIPAG Business School
- Inbound Marketing CertificationHubspot Academy2015Certification délivrée par Hubspot, spécialiste de l'inbound marketing.
Certifications
- Odoo PartnerOdoo2018
- Inbound MarketingHubspot Academy2015