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Laurent GuyonvarchLG

Laurent Guyonvarch

Business Strategy

€300/day
Sète, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laurent

DAILY RATE VARIES ACCORDING TO MISSIONS

I specialize in business strategy. I help entrepreneurs stand out and reposition themselves in their market, pivot their business, or reach a new level of development.

I work on all stages of a business strategy and help entrepreneurs stand out and optimize their sales process.

"If you're stuck, change your pen" Paul Arden

Addresses the following issues:
Working on objectives
Defining and implementing business strategy
Establishing a commercial diagnosis of the company
Identifying a company's Key Success Factors and its competitive advantages
Helping companies work on their concept and approach
Implementing new offers
Developing new customer targets, establishing effective customer segmentation
Implementing a relevant digital marketing strategy (website, articles, LinkedIn approach, sales interviews)
Optimizing the company's business model
Implementing a commercial system and a sales funnel.
Implementing training: business strategy, sales interview
Helping a company create online courses and the associated marketing system
Establishing the copywriting for an offer


GENERAL SKILLS

Definition of vision and objectives
Situation diagnosis (internal and external)
How to create more value in one's organization and offers
Knowing how to target the right customer
Implementing the best commercial process: commercial action plan
Sales pitch
Support for creators


WEB MARKETING SKILLS

Management of post, email, and article publications
Creation of emailing strategies
Creation of sales pages
Creation of sales funnels
Creation of a LinkedIn strategy
  • Spanish

    Native or bilingual

  • Spanish

    Native or bilingual

Can work on-site
Sète (up to 50km), Montpellier (up to km), Paris (up to km), Toulouse (up to km)

Experience

  • Autrement Conseil
    Entrepreneur
    CONSULTING AND AUDITS
    September 2019 - Today (6 years and 9 months)
    Sète, France
    Hello, I am Laurent Guyonvarch
    CEO of Autrement Conseil, with over 15 years of experience in guiding and supporting companies.

    I support entrepreneurs with their specific challenges:

    Starting their business
    Becoming more profitable (what actions to take)
    Developing a new project and assessing its feasibility
    Becoming more efficient and reflecting on their organization
    Considering tools (software) for business management
    Better positioning themselves in their market and standing out
    Developing a digital marketing strategy (SEO, social media, Community Management)
    Building a business plan
    Creating a WordPress website

    The method I propose is systemic because to achieve objectives, it is important that your project is coherent and "adjusted".

    This is why I also offer coaching, as sometimes the entrepreneur themselves needs to take a step back to become more effective.

    Want to know more: you can visit my website: www.autrementconseil.com

    Contact me:
    Send me an email at [email protected]
    to explain your challenge and we can discuss it together.

    See you soon!

    Laurent Guyonvarch
    Company Strategy Positioning Strategy Coaching Webmarketing Strategy Individual Coaching Content Marketing Marketing Business Plan Business Strategy Commercial
  • CCI Ile de France
    Business Development Consultant
    PUBLIC SECTOR
    June 2010 - August 2018 (8 years and 3 months)
    Versailles, France
    Support for entrepreneurs in all aspects of their business.
    Design and implementation of strategic diagnostics
    Business Development Positioning Strategy Company Strategy Support Business Creation Consulting Training
  • Ministère de l'Europe et des Affaires étrangères
    Director of Alliance Française
    EDUCATION AND E-LEARNING
    September 2015 - October 2018 (3 years and 1 month)
    Guayaquil, Ecuador
    Management of the institution
    Over 40 employees under my responsibility
    Implementation of strategic directions
    Budget management
    Course marketing management
    Company Strategy Communication Strategy Positioning Strategy Web Development Showcase Website Marketing

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Education

  • Master 2 SME-PMI Management
    University of the Mediterranean. Marseille
    2004
  • Master 2 SME-PMI Management
    University of the Mediterranean. Marseille
    2004

Skill set

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