Freelancer profile translated to English.

Description

Looking to grow your business by increasing customer engagement?

Let's first think about what your customers really want, they will thank you.

With my 15 years of experience in e-commerce, my training in cognitive and behavioral psychology, I base my interventions on a deep understanding of the customer.

Thus, I support you in the following missions:

Conversion >> Copywriting & SEA
Acquisition >> Content marketing & SEO
Strategy >> Offer adaptation
User Research >> Personas and customer journey

I develop structured "personas" essential for user-centered design. I optimize your content (Inbound, landing page, blog, products, lead nurturing...) with an effective SEO strategy. Throughout the customer journey, the priority remains engagement (Copywriting, SEA...).

To carry out these missions, I can rely on my data analysis skills to create a high-performing funnel.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

EURIKAP
UX Research Consultant | UX Writing | Health & Psychology
CONSULTING AND AUDITS
June 2019 - Today (7 years)
Paris, France
Pharmaflix (Digital kiosk in pharmacies)
Prototyping of an e-learning interactive kiosk
Design thinking work (persona, empathy map)
User Journey Map / User Story Map creation
Interaction Design: cognitive and behavioral optimization
Support for product owner / product manager

Gab-app.com (Solution for balancing alcohol consumption)
Design thinking work for application creation
Needs analysis, user interviews, persona, POV, insight, job to be done
Landing page creation
Application / Chatbot design (university research project)

Convicook.com (E-commerce and cooking blog)
Website creation and management
Content strategy (Inbound, landing page, blog, SEO, lead nurturing...)
Acquisition (+300% / year) - Conversion (+25% / year)
Copywriting & SEA (Google Ads - ROI 400%)
UX/UI Optimization - UX Writing
Institut Pi-Psy (à temps partiel)
Psychologist | CBT Practitioner | Cognitive and Behavioral Sciences
HEALTH AND WELLNESS
February 2024 - Today (2 years and 4 months)
Draveil, France
Center for research and psychotherapies (CBT, biofeedback, neurofeedback, virtual reality...)
Training in cognitive and behavioral therapies (CBT)
Interviews, psychological tests, feedback
Workshop facilitation
Participation in clinical R&D projects
Videlice.com
Co-founder
RETAIL (SMALL BUSINESS)
June 2010 - June 2019 (9 years)
Paris, France
1st E-commerce site for healthy and sustainable kitchen utensils.
Voted best site in its category by Capital in 2018.

Project based on a Concept Store (e-commerce site + physical store) centered around "Cooking, Lifestyle, and Health" by creating a well-known brand.

Business plan, brand strategy, administrative and financial management
(Revenue 2015 - €600k / 1000 orders/month / 90 suppliers - 6000 SKUs)
Website content production / blog, SEO, SMO management
Customer acquisition: emailing, mobile marketing, SEA, and Marketplace
(Visitors 100k/month - Budget €2000/month - ROI 450%)
CRM: customer loyalty and UX/UI optimization