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Laurent GuardiolaLG

Laurent Guardiola

Retail / E-Commerce Consultant, Freelance

€550/day
Paris 19e Arrondissement, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laurent

Passionate about retail, I offer freelance consulting for companies wishing to optimize their offering and distribution in the food sector.

- Omnichannel distribution strategy
- Offering strategy
- Consulting & training
- Data analysis
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Paris 19e Arrondissement (up to 50km)

Experience

  • Julienne
    Founder
    AGRICULTURE
    October 2018 - Today (7 years and 8 months)
    Région de Paris, France
    With Julienne's cooking bags, you always know what to (well) eat. Julienne is present in markets, in companies, at Casino and Monoprix, in click and collect. More info on www.chezjulienne.com Laureate Réseau Entreprendre 2020 Laureate Casino start-up competition 2019 contact: [email protected] 0624914687 www.chezjulienne.com
    Corporate Strategy Business Creation Sales Strategy Management Control
  • Carrefour
    Food E-Commerce Offering Director
    January 2015 - March 2018 (3 years and 2 months)
    Villeneuve La Garenne
    In charge of the commercial strategy (assortment, promotional animation, pricing and e-merchandising) of Ooshop.com, Carrefour's home grocery delivery site. Management of a team of 12 people. Participation in food e-commerce projects (home delivery and Drive).
  • Monoprix
    Market Manager (Dairy Products / Frozen Foods)
    November 2011 - December 2014 (3 years and 1 month)
    Clichy
    In charge of the commercial strategy and P&L for Dairy Products and Frozen Foods (annual turnover of €500 million) Validation of offering, promotion, pricing and merchandising levers Monitoring of commercial, economic and customer indicators Monitoring of negotiations and development of private label products (500 references including 60 new products / year) Management of 8 employees: Buyers/Category Managers, Product Managers, Merchandiser, Promotion Managers. Coordination of 3 differentiating projects for the brand --> Partnership with Thiriet in frozen foods --> Creation of a supply chain for Monoprix private label milk --> Discontinuation of cage-free eggs for Monoprix private label

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