Laurent Grima

Worked with:

Deel, Jellysmack, Singulart, Mozza, Rize ag, GDevelop, Coding Puffin

• End-to-end product design for tech product from problem framing to UI details (10x)

• Set up product discovery practices

• Define hiring processes and run interviews for product designers and design leaders (3x)

• Set up design systems and visual languages (2x)

• Set up user reach repositories (3x)

• Run user research projects (1 1x)

• Coach PMs and designers (3x)

• 1:1 sessions with CPOs and CEOs. (5x)

Context

• Koober is a self-help mobile app offering the best non-fiction books in a 20- minute podcast format. 4.4 stars rating, 1M+ Downloads.

• I joined Koober as its Chief Product Officer to help the company find product market-fit and grow.

Key achievements

• Reduced churn by 2%

• Increased free-trial-to-paid-subscription rate from 40% to 60%

• Featured in the AppStore

• Improved crash-free users from 95% to 99.8%

• Increased content started on home page by 15% Activities

• Define and execute the product strategy

• Orchestrate user research

• Lead product opportunity from end to end, from framing, success metrics and risks to prototyping, testing, UX/UI design, and collaborating with the engineers on planning and implementation.

• Manage the product analytics stack and practices

• Create and manage the design system and brand visual language

• Manage and coach the engineers

• Hire, manage and coach a graphic designer

• Manage a customer successs manager

• Collaborate on company strategy and business matters with the CEO and COO

Context

• Inato is a health-tech startup that builds a clinical trial marketplace (backed by Obvious Ventures, Fly Ventures).

• 2 product squads (1 PM, 1 designer, 5 engineers)

• I was the product manager in one of the squads, reporting to the CPO

Key achievements

• Shipped and extended a back-office saving 10h+ engineering and ops hours per week

• Introduced user research and testing practices in the company

• Introduced product discovery practices in the company

• Hired a designer Activities

• Partnered with the leadership team, designer and tech lead to shape and release features

• Conducted continuous user research

• Worked heavily on efficient product delivery and Design-Eng-Product collaboration, with inspiration from various frameworks (Shape-Up, double diamond, design sprints, discovery-delivery)

• Wrote product briefs (framing opportunities, how to measures, risks, go-to market, …)

• Set up and monitored impact via product analytics, direct SQL and other tools

Key achievements

• Designed the MVP for Inato's new marketplace product

• Improved design standards by introducing new practices: design critiques, design decision log, feature performance follow ups…

• Created the design career growth framework Activities

• Led major problem solving efforts from problem definition to implementation details

• Led user research and prototyping for each project

• Created UI and UX design for each project

• Defined success criteria for each project

• Held workshops with stakeholders and direct collaborators

• Developed the design system

• Continuously increased delivery speed by improving the collaboration with the engineers

• Managed a freelance product designer

Context

• 2 product squads (1 PM, 1 designer, 5 engineers)

• I was the product designer in one of the squads, reporting to the CPO

Context

First software engineer at Inato (7th employee).

Key achievements

• Built the first MVP

• Hired 2 engineers and a head of engineering

• Set up engineering standards Activities

• Partnered with the CPO and designer to prioritise, shape and release features

• Tech lead on key features: make architecture choices, breakdown and distribute the work, coordinate other engineers

• Wrote bug-free, maintainable code at high pace

• Worked with agile, kandan and lean methodologies