Description

Buisness Manager

to own, drive, and deliver high-impact strategic transformation initiatives

leveraging digital and AI innovation to create tangible value, directly enhancing

the company's financial performance.

Strategic Business & Marketing Leader with 15+ years of experience driving impactful digital transformation and omnichannel marketing initiatives across the pharmaceutical and MedTech industries. I specialize in leading high-stakes strategic projects that leverage digital innovation and AI to create measurable value and improve business performance.

From global to local levels, I’ve successfully implemented omnichannel strategies, built and led cross-functional teams, and deployed marketing automation platforms such as Salesforce, Veeva, and HubSpot. My approach combines deep industry knowledge with a results-driven mindset to accelerate customer engagement, brand growth, and operational efficiency.

Comfortable in complex matrix organizations and multicultural environments across EMEA, I bring clarity, structure, and momentum to projects involving diverse commercial and medical stakeholders. Fluent in English and French, I’m known for my ability to align strategic vision with hands-on execution — from roadmap design to delivery.

Whether you’re looking to launch a digital transformation program, optimize your marketing ecosystem, or bring AI into your commercial model, I can help you deliver high-impact, sustainable results. Let’s connect to explore how I can support your business goals.

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Basic
German
Basic

Workplace preferences

Can work on-site

Genève (up to 50km)

TheOdyss.ai AG
Consultant
CONSULTING AND AUDITS
January 2023 - Today (3 years and 5 months)
Zurich, Switzerland
Expert in Digital Transformation, Content Strategy, Customer experience optimisation defining and implementing innovative Go to-Market and Omni channel customer engagement strategy from digital channel to physical sales channel including Remote sale.
IRhythm, Medical Device Int HQ,
Senior Manager International Business Development & Omnichannel
MEDICAL
June 2022 - June 2023 (1 year)
Genève, Switzerland
Oversee French speaking countries business development and devise Omnichannel Strategy for International markets. Monitor execution and continuously tracks to improve performance across every channel. Build and maintain professional relationships with clients, employees, and stakeholders.
• Steered marketing automation platform, such as Hubspot integration with Sales force.com deployment.
• Developed French and Swiss go to market Strategy and first partnership with key medical centres (6).
Medtronic, Medical Device, EMEA HQ,
Go-to-Market and Digital Transformation Consultant
MEDICAL
July 2021 - May 2022 (10 months)
Morges, Switzerland
Served as in charge of co-ordinating Medtronic BUs defining Go-to-Market and Omni channel strategy, including Cranial and Spinal BU digital strategy.
• Successfully devised and implemented business unit digital marketing strategy.
• Coached and trained digital marketing team on key policies and procedures across EMEA.