Freelancer profile translated to English.

Description

UX Consultant | UX Lead with over 20 years of experience in requirements definition, information architecture, and user experience. I design digital experiences that are simple, intuitive, and enjoyable to use by researching user expectations and analyzing client needs.

Very comfortable in multidisciplinary and international teams, my career has been primarily in England. Today, I am looking for new adventures in France or Spain.

Trilingual in French, English, and Spanish, I have led UX projects in a wide variety of sectors such as Telecoms, Tourism, Sports, Finance, Insurance, Automotive, E-commerce, Industrial Software... etc. These experiences have allowed me to acquire a good adaptability.

My skills are as follows:

Project Discovery Phase: client and user interviews, requirements definition, business analysis, heuristic evaluation, content audit, competitor benchmarking, data analysis (Hotjar, Google Analytics), user research, persona definition, user journey workshops
Design Phase: sitemap, information architecture ('card sorting'), user journey definition, design thinking, sketching, wireframing, user testing, A/B testing
Deliverables: interactive prototype (Axure, Sketch, Figma), functional specifications.
Development Phase: management/monitoring of design and technical teams to ensure compliance with specifications

Languages

Spanish
Native or bilingual
English
Native or bilingual
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

IGN (Institut National Géographique)
UX Consultant
ARCHITECTURE AND URBAN PLANNING
March 2023 - January 2024 (11 months)
The French Geographic National Institute are building an open digital platform to allow all map producers in France to upload, share, visualise and mutualise location-based datasets.

Producers are local government departments and agencies, public organisations, private companies…etc. This platform is called “Géoplateforme” and includes numerous digital tools for various use cases. It is a 21 million euros sovereign project.

I designed the UX experience for the following 2 systems:
• an online map-based tool (“Portail Cartographique”) for the general public to access maps, select and visualise from thousands of location-based data, import and use tools, report errors, personalise, save and share their own maps…
• a back-end administrative system allowing map professionals to update and manage their data, create visualisations, review maps data from other producers, manage user feedback…

Process followed:
• interviewed stakeholders to identify and prioritise requirements, understand the user needs and pain points
• identified and designed key workflows
• created wireframes for the main screens in the experience
• had daily interactions with the project stakeholders (Project Owners, Tech Specialists, Copywriters, Marketing and Communications teams…)
• created a large UX prototype illustrating all the flows and screens
• led quantitative and qualitative testing workshops with end users
• updated the workflows and prototype based on the user feedback
• followed up with Accessibility specialist, UI designers and Front End developers.
User Experience Design User Research User Testing Functional Acceptance Workflows Business Analysis Prototyping
Learnlife
UX Consultant
EDUCATION AND E-LEARNING
November 2020 - January 2022 (1 year and 3 months)
Barcelone, Spain
I built a digital platform for Learnlife, a disruptive startup in the education space. I worked in close collaboration with the product manager, the tech team, the main stakeholders and users.

The process involved:
- interviewing innovative thinkers in the education space as well as teachers and students. The goal was to understand their needs and frustrations during the learning and teaching process
- sketching high level ideas and testing them with users
- refining ideas, creating functional prototypes and testing again
- ensuring the product was built as specified by the tech team
User Experience Design UX Research Prototyping Product Design
Very Chic
Product Designer
TRAVEL AND TOURISM
January 2020 - March 2020 (2 months)
Barcelona, Spain
Very Chic is an online travel platform providing luxury hotels and holiday at a discounted price. My task WAS to redesign the responsive website and IOS/Android mobile apps with the following objectives in mind:
- increase KPIs such as the conversion rate, customer retention rate…etc.
- include the user in the design process
- introduce user personalisation to the experience
- reduce inbound calls to the call center