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Description

✨ I support marketing, communication, and sales teams in their visibility, digitalization, and growth challenges.

🔍 My areas of expertise:

🎯 B2B Acquisition

🌱 Growth Hacking (Acquisition, Activation, Retention, Referral, Revenue)

🚀 Landing page design optimized for maximum conversion

🤖 Expertise in automation and tools: HubSpot, WordPress, Zapier, Sales Navigator...

📈 Support for Sales teams

🌐 Inbound and Outbound Marketing Strategies

✨ Test & Learn and results-oriented approach

🌐 Creation of accessible and SEO-optimized websites (WordPress)

🔍 Web scraping for database enrichment and updating

📧 Email automation and creation of cold emailing cadences, newsletters, and workflows

Customer Journey and Digital

> Competitive and sectoral intelligence, benchmarking

> Translation of collected needs into business objectives

> Creation of specifications, project management, SEM, Analytics, GTM, website development

> Lead generation (Growth hacking, Linkedin Sales Nav, SEO, SEA, SMO, Emailings, Marketing Nuturing, UX...)

> Identification, measurement, adaptation of KPIs through reporting

Marketing and Communication Strategy

> Analysis, synthesis, and simplification of issues and challenges

> Definition and deployment of marketing & communication strategies

> Development of a 360° communication plan

> Preparation and organization of launches for new services, products, and events

> Measurement of the effectiveness of deployed systems and actions

Management, Decision-Making, and Creativity

> Mastery of the graphic chain and website design (Adobe Suite, WP)

> Negotiation and management of contractual relationships with service providers

> Adaptation of necessary resources for a project

> Creation of graphic charter, visual identity, visuals

> Content writing for various media (PR, Web, SEO, brochures, sales pitches...)

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Groupe ESSI Propreté
Head of Digital Communication and Marketing
May 2018 - June 2021 (3 years and 1 month)
Paris, France
Overhaul of the group's identity. Logo, slogan. Rollout of the new graphic charter: outfits, vehicles, agency facade and signage.
Website redesign, growth marketing, social media.
Adobe Photoshop Adobe InDesign Website Creation Web Marketing Strategy Communication Strategy
EICAR
Art Director - Digital Project Manager
EDUCATION AND E-LEARNING
November 2017 - April 2018 (5 months)
Île-de-France, France
Creation of the new graphic charter and the training catalog. Rollout and rules for use in print and web.
Adobe InDesign Adobe Photoshop Graphic Charter Project Management
CED - Handicap et Diversité
Head of Communication and Digital Department
October 2016 - March 2017 (5 months)
Île-de-France, France

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Digital Marketing Manager - Master's Degree
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Laurent G.

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About Laurent

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