Freelancer profile translated to English.
Back to original languageAbout Laurent
Photographer - Content Creator - Digital Communication Consultant based in Paris.
With 3 years of experience as head of digital communication strategy for 6 brands in the cosmetics industry, I am available for any consulting missions in strategy (influence, social media, content creation, Paid Media).
Laurent
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km)
Experience
- DEROSSI LAURENTPhotographer and Content CreatorJuly 2015 - Today (10 years and 11 months)Île-de-France, France• Content creation (travel, lifestyle)• 150K followers - Instagram + TikTok https://www.instagram.com/parisexplorer/ https://www.tiktok.com/@parisexplorer
- CotyDigital & eMedia Coordinator OPI & Hair (Wella, Sebastian, System Professional, Nioxin)April 2019 - January 2022 (2 years and 9 months)Île-de-France, France1. Development of digital campaigns (BtoC + BtoB Strategies):• Development of the digital and e-commerce journey for customers/consumers• Definition and coordination of digital budgets• Coordination of SEO/SEA, mobile, social media strategies• Coordination of the digital communication calendar and creation of appropriate content 2. Definition of the Brands' Digital Strategy• Growth of SoMe communities (Instagram + Facebook) / @Earned / Optimization of digital campaigns• Drafting of the media brief for digital campaigns (BtoB & BtoC strategies)• Monitoring of digital campaign performance metrics (KPIs)• Management of digital agencies and partners (internal and external)• Monitoring of brand content production with media agencies and digital agencies• Analysis of performance and presentation of reports and key learnings 3. Coordination of relations with local teams (2 Marketing Leaders / 5 Brand Managers + Interns / eCom / Education / Sales) and Global teams• Reception and adaptation of global content and guidelines to the specifics of the French market• Sharing of Best Practices• Adaptation of content (website/YouTube) into French 4. Management of the Micro-Influence strategy & Development of a community of Digital Ambassador hairdressers (Wella Passionistas):• Objectives: Growth of @Earned + Creation of UGC• FY19: 10 Ambassadors / FY20: 20 Ambassadors / 300% growth of @Earned• Organization of an annual event (30 ambassadors + 1 Paid Ambassador)
- CotySales Development Manager Wella, System Professional, Sebastian, NioxinJanuary 2017 - April 2019 (2 years and 3 months)Rennes, France- Monitoring and development of a portfolio of 4 brands in a territory of 140 purchasing clients (+15% revenue - +30% DH)- Achievement of sales, vertical and horizontal distribution, and customer training objectives: Top performer France / Trendsetter Europe for FY 2016-2017,- Personalized customer support through the implementation of action plans,- Implementation and monitoring of innovations and organization of marketing activities/employee challenges
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Education
- Master of ManagementEcole Supérieure de Commerce Et de Management - ESCEM2015Master 2, Marketing Management & Innovation, Marketing Management & Innovation
- DUT GEA, Marketing / general marketing management, general, Marketing / general marketing management, generalUniversité Nancy 22011DUT GEA, Marketing / gestion du marketing, général, Marketing / gestion du marketing, général