Freelancer profile translated to English.
Back to original languageAbout Laurent
Develop your digital presence!
To do this, I offer you support in your digital SEO strategy, whether you are an entrepreneur, an SME/VSE or a craftsman.
Freelance SEO consultant with over 5 years of experience in digital marketing, I specialize in local SEO optimization, I can assist you with:
🗺 Local SEO:
- Optimization of local keywords
- Creation and optimization of a Google My Business page
- Listing on TripAdvisor, Waze, Facebook,...
- Management of customer reviews
- Creation of localized content
- Optimization of tags and metadata
🎯 Analyze your website:
Perform a complete SEO audit of the site
Analyze the site structure, HTML tags, mobile-friendliness, loading speed.
Identify technical errors
🎯 Keyword Research:
Perform in-depth research of relevant keywords.
Identify keywords with high traffic and conversion potential.
Analyze the competition for selected keywords.
🎯 Propose on-page optimizations:
Optimize title tags, meta descriptions, page headers, and image alt tags with targeted keywords.
Improve URL structure and page hierarchy.
Optimize existing content by adding relevant keywords,
🎯 Perform monitoring:
Analyze data and reports to evaluate the effectiveness of implemented strategies.
Make regular adjustments based on results and observed trends.
I master the following tools:
✔️ Google Analytics
✔️ Google Ads and Google Keyword Planner
✔️ Google Search Console
✔️ Google My Business
✔️ YourTextGuru
✔️ Quetext
✔️ SEMRush
✔️ Partoo
✔️ Back office: Shopify, Wordpress, Proximis and eZ Publish
Do my services and skills match your needs?
Do not hesitate to contact me to schedule a first meeting.
French
Native or bilingual
Can work on-site
Angers (up to 30km)
Experience
- Carrefour Banque & AssuranceTraffic ManagerNovember 2022 - Today (3 years and 7 months)Angers, France- Definition of the digital acquisition strategy- Management and optimization of acquisition levers (SEA, SEO, social media, comparison sites, affiliation)- Management, optimization, and development of partnerships- Definition and management of budgets- Construction and analysis of KPIs, analytics, and reporting- Management of service provider invoicing
- VBWebmarketing Project ManagerJuly 2019 - November 2022 (3 years and 4 months)Digital project monitoring:- Optimization of presence and review management across the entire franchise network: Benchmark, prospecting for solution providers, negotiations, installation and configuration of the tool, network communication, creation of video training materials, and tool maintenance.- Website creation: development of the structure and sitemap, content creation (photo shoots and writing), communication and finalization with the web agency, and testing.- Installation and configuration of the V and B career site: Provider relations and tool configuration.- Construction and management of the advertising space monetization offer.- Construction and management of the project for implementing the new internal social network.
- OctaveTraffic ManagerOctober 2018 - June 2019 (8 months)Angers, FranceSEO: SEMrush tool- Keyword and semantic study- Creation and integration of optimized content- Internal linking- Optimization of Hn, title, meta tagsSEA: Google Ads- Competitive analysisGoogle Shopping- Updating of the Google Shopping product database- Creation and optimization of AdWords campaignsSMA:- Creation and optimization of Facebook ads campaignsE-MAILING: SendInBlue tool- Creation, HTML integration, and programming- Campaign reportingUX: Google Analytics- Testing customer journeys on the website- Analysis and proposal for improvements- Optimization of the conversion funnelWriting monthly/annual reports to highlight the ROI of each channel/lever/action and define future actions to be taken.
Reviews
Recommendations
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Education
- MBA Digital Marketing CommunicationMBway2019MBA Marketing Communication Digital
- Bachelor of Commerce, Marketing, and NegotiationEcole supérieure des Pays de Loire (ESPL)2016Bachelor Commerce Marketing et Négociation
Certifications
- Google Ads Search Network CertificationGoogle2020