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Laurent DegraveLD

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Freelancer profile translated to English.
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About Laurent

Senior consultant in retail and digital transformation, I help retailers optimize their omnichannel operations, integrate IT/ERP solutions, and successfully lead change initiatives. With 30 years of experience in Asia, I take on both strategic and operational missions with a strong results-driven approach. My expertise spans the full customer journey, store network performance, data governance, and business process digitalization.

Trilingual (French, English, Thai), I adapt easily to multicultural and complex environments. Available for on-site work in Thailand or remote support, I deliver concrete, innovative solutions aligned with your business goals.


Consultant senior en retail et transformation digitale, j’accompagne les enseignes dans l’optimisation de leurs opérations omnicanales, l’intégration de solutions IT/ERP et la réussite de leurs projets de changement. Fort de 30 ans d’expérience en Asie, j’interviens sur des missions stratégiques et opérationnelles, avec une approche orientée résultats. Mon expertise couvre l’ensemble du parcours client, la performance des réseaux de vente, la gouvernance des données, ainsi que la digitalisation des processus métier.

Trilingue (français, anglais, thaï), je m’intègre facilement dans des environnements multiculturels et complexes. Je peux intervenir sur site en Thaïlande ou à distance selon vos besoins. Mon objectif : délivrer des solutions concrètes, innovantes et parfaitement alignées sur vos enjeux business.
  • French

    Native or bilingual

  • English

    Fluent

  • Thai

    Fluent

Can work on-site
Bangkok (up to 50km)

Experience

  • CenTral Retail
    Merchandise Planning Program Director | Central Retail
    August 2019 - March 2024 (4 years and 7 months)
    Bangkok Metropolitan Area, Thailand
    Leading the implementation of Merchandise Planning, Allocation & Replenishment APTOS program across multiple BU's such as SuperSports, Robinson, Central Department Stores, CMG. Managing vendor relationships to ensure quality and timely delivery of services. Coordinating and facilitating project teams to achieve milestones. Overseeing transition plans, impact analyses, and change management processes. Implementing innovative solutions to optimize goods purchasing and fulfillment.
  • The Mall Group
    SAP S4/HANA RETAIL PROGRAM MANAGER
    June 2018 - June 2019 (1 year)
    Bangkok Metropolitan Area, Thailand
    Conducted the Change and Integration of SAP S/4HANA Retail across The Mall Group. Managed a team of 150 project members to achieve key milestones (Blueprints, Functional Specifications, RICEF, Data Migration, SIT, UAT, Training). Set up a dedicated task force to handle data migration, designing the delivery strategy using Agile methodology. Recruited and built The Mall SAP resources team from scratch, including BASIS Team, PI expert, ABAP Team, SAP Data Services Team, Financial Team, BI Team, and Retail Team. Worked closely with Deloitte Consulting as the integrator to deliver the transformation program.
  • The Mall Group
    RETAIL IT SOLUTIONS PROJECT MANAGER
    June 2016 - May 2018 (1 year and 11 months)
    Bangkok Metropolitan Area, Thailand
    Delivered a modern retail solution to handle merchandise backend and store functions, including POS. Ran workshops with the solution integrator and business units as Functional Lead. Validated functional specifications according to business needs.

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Education

  • Master Degree, ORGANIZATION CONSULTING & CHANGE MANAGEMENT
    CNAM_IIM, International Institute of Management - FRANCE.
    2005
    Master Degree, ORGANIZATION CONSULTING & CHANGE MANAGEMENT
  • IT Licentiate, Information Technology
    ENI
    1994
    IT Licentiate, Information Technology

Skill set

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