Laurent Criado

The story begins with Barakom, a publishing house that produced two guides that reached over 34,000 readers and received more than twenty media mentions. In 2018, with the development of consulting services, Criado Studio took over all operations: publishing, SEO, digital marketing, content strategy, positioning, and market analysis.

The missions gradually shifted the focus. It was no longer just about making a company visible, but about understanding what it truly had to say, the position it could occupy, and its underestimated potential.

Since 2026, Éditions Criado has continued this evolution with a clear positioning: to put strategic intelligence at the service of the general public, through a doctrine, books, studies, and the Observatoire Criado.

References

Mitsubishi Electric · Fayat · Icade · EDF · BNP Paribas Real Estate · Comexposium · European Homes · Valorissimo · Immo Pop · Imaprim

Artenko combined three complementary activities: interior renovation, residential and commercial space planning, and the distribution in France of furniture from foreign manufacturers chosen for their uniqueness and limited presence in the French market.

I managed projects from start to finish: prospecting, needs analysis, measurements, quotes, solution selection, work execution, and post-delivery support.

This triple role — before, during, and after the project — taught me never to separate the promise from its execution. Being on-site amidst the dust from 7 a.m. onwards provides a very concrete understanding of the consequences of a poor choice, an approximate estimate, or a decision made too quickly.

And when difficulties arise, as no project is without them, the way they are handled matters as much as the final result. This is often where trust and the most lasting relationships are built.

References

Econocom · Dimension Data · ATOS Consulting · Icare · Bruker · CNAS · CBRE · Rabot Dutilleul

Noir Foncé marked my first steps as an entrepreneur, in an era when communication truly mattered in brand building. Social networks had not yet standardized everything, current tools did not exist, and it was not possible to mask a mediocre idea behind a constant stream of content.

I developed and represented this Geneva-based structure in France for demanding clients, focusing on identity, institutional communication, campaigns, content, and positioning.

It required understanding the client, finding the right message, and seeing the execution through to the end. This period taught me that a brand is not based on what it claims to be, but on the coherence between its discourse, its decisions, and the actual experience it provides.

References

City of Geneva · Yves Saint Laurent · Bulgari · Unibail · Jazz in Neuchâtel · DHL