Freelancer profile translated to English.
Back to original languageAbout Laurent
Passionate 360 creative, I ensure consistency between concept, design, and technology to deliver innovative, intuitive, and immersive user experiences. An approach aimed at refining the relationship between the brand and its clients, users, or followers.
Initially specializing in web interface design, I diversified into concept, illustration, animation, and motion design. A versatile skillset that allowed me to reach the position of Creative Director.
Curious, motivated, and quite friendly, I am sure we can establish a rewarding and positive collaboration, don't hesitate :)
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Paris (up to 10km), Bordeaux (up to 10km)
Experience
- Rail EuropeProduct & Brand DesignerTRANSPORTATIONMarch 2022 - April 2025 (3 years and 1 month)Paris, FranceLeading the brand identity transformation in collaboration with Saguez & Partners.Designing, organizing, and automating graphic tools (Brand Kits, templates) to ensure multi-channel consistency on Figma, Canva, and Adobe Creative Suite.Optimizing UI/UX for B2C/B2B products (platform handling over 5 million annual transactions) focused on improving conversion funnels.Maintaining accessibility and design standards across all web and mobile deliverables.
- Facto Saatchi & SaatchiCreative DirectorDIGITAL AND ITOctober 2017 - November 2018 (1 year and 1 month)Saint-Denis, FranceLeadership and Structuring: Creating and developing the agency's digital department, including creative management and oversight of the entire production chain (mockups, prototypes).360 Strategic Conception: Defining creative concepts, graphic guidelines, and visual identities (including logos) for major clients (Bourbon, Orange, Le Forban, Ford, La Réunion Airport).UI/UX Expertise: Responsible for UX design and interface creation, ensuring ergonomics and alignment between brand objectives and the final user experience.
- AdplayCreative DirectorDIGITAL AND ITMarch 2016 - September 2017 (1 year and 7 months)Saint-Denis, FranceMulti-site Team Management: Responsible for the creative department, including managing objectives, schedules, and production monitoring for a team spread across Strasbourg, Mauritius, and Reunion Island.360 Creative Conception: Developing digital creative concepts, mockups, prototypes, and graphic guidelines for a major client portfolio (Schweppes, Orangina, Volkswagen, Orange, Toyota, FrenchBlue, etc.).Branding and Visual Identity: Designing complete visual identities and logos, ensuring brand consistency across all communication media.Experience and Interface: Digital creation, accessibility, and information architecture consultant for public entities (Department of Reunion Island), providing advanced UX/UI expertise for public information.
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Education
- 2D Effects and TricksGOBELINS, School of Image2013Stage de perfectionnement
- Interactive Design and Graphic Arts - Level IIL'École Multimédia2011