About Laurent
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Experience
- ConsultantPR & Event ManagerJanuary 2014 - Today (12 years and 7 months)Paris, FranceManaged a portfolio of international brands (Pepe Jeans, Hackett, Façonnable, Rossignol, Jean-Paul Gaultier, Boggi Milano, Maisons du Monde, Vinci...)Developed and implemented PR & influence strategies (+35% media coverage)Designed and organized exclusive events for prestigious HousesDesigned and executed advertising campaigns (+50% press coverage)Developed social engagement (+40% via influencer campaigns)Organized and managed press trips, press conferences, product launches
- Association Les Sapins de Noël des CréateursEvent ManagerLUXURY GOODSJanuary 2007 - January 2014 (7 years)Paris, FranceInternational exhibition in Paris, Event bringing together the biggest Fashion, Luxury, and Design Houses, such as Chanel, Dior, Louis Vuitton, Gucci, Zaha Hadid, Andrée Putman, Norman Foster… (50,000 visitors)Budget, scenography, and production: managed a budget of €500K, designed the decor, supervised and managed a team of 15 peopleExhibitor, VIP, and protocol management: coordinated 80 Designers and Luxury Houses,designed and followed over 3,000 invitations for the opening eveningSponsor research: secured partnerships with Evian, Mercedes, L’Oréal, Ladurée,Ministry of Culture, representing a financial and logistical contribution equal to the total amount of the eventPress relations: media coverage on TV5Monde, TF1, France 2, Vogue, Le Figaro, Elle, BFMTVOrganized a press conference with over 50 journalistsAudiovisual production: produced and broadcast a TV program dedicated to the event on TV5Monde (estimated audience of 55 million households)General organization and charity auction: raised over €250K for the Carla Bruni-Sarkozy Foundation, Solidarité enfants sida.
- Hotel 4 * CamperGroup & Events ManagerHOSPITALITYJanuary 2005 - January 2007 (2 years)Barcelona, SpainPrivatization and rental of hotel spaces: managed over 150 events per year, including seminars, weddings, and private receptionsImplemented brand standards for the events and F&B department, ensuring customer satisfaction above 95%Supervised and managed teams of 6 to 20 people, optimizing performance and service coordinationClient relations and customer experience: managed a portfolio of over 150 annual clients, with a 40% loyalty rate, (+25% positive reviews on TripAdvisor)Budget management and revenue optimization: increased event revenue by 20% in two years
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Education
- Community ManagerCFPJCommunity manager
- Communication and Public RelationsEcole des Cadres