Freelancer profile translated to English.
Back to original languageAbout Laurent
Expert in marketing/communication and opinion market research
15 years of experience (Ipsos)
Project management as a whole or on certain production stages (questionnaire, guide, fieldwork/interviews, results analysis)
Understanding of data, mastery of both quantitative and qualitative
Versatility in the various sectors covered B2B/B2C/Administrations
Strong culture and sensitivity to trends+insight+societal monitoring - Excellent writing and storytelling skills
Transformation of results and post-study implementation
Able to conduct interviews with high-stakes B2B targets - opinion leaders
Passionate about societal issues and the creation of the common good, territorial development
Numerous experiences in associative management
Sensitivity to entrepreneurship / support in business creation: mentor role for the Positive Planet community
Ambassador of the Tech for Good movement
Consulting and HR/impact management vision = organizational diagnosis
Business development
French
Native or bilingual
Can work on-site
Francheville (up to 50km), Lyon (up to 50km)
Experience
- Groupe Les Echos - Le ParisienAuthor (conducting sectoral market research based on documentary analysis and interview collection)PRESS AND MEDIAApril 2023 - Today (3 years and 2 months)
- GRAADPersona interview realization (fieldwork + analysis/reporting and synthesis)August 2022 - September 2022 (2 months)
- NevaConsultantMarch 2022 - Today (4 years and 3 months)
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Education
- Freelance For Good Program, Becoming independent in the impact sectorSocial Declik2022Programme Freelance For Good, Devenir indépendant dans le secteur à impact
- Master 2 (M2), Marketing and services communicationiaelyon School of Management2006Master 2 (M2), Marketing et communication des services