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Laurent BénézechLB

Laurent Bénézech

Product Owner | Product Manager

€600/day
Rueil-Malmaison, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laurent

Senior Product Owner with 7 years of experience, I am involved in the entire product lifecycle: vision definition, discovery, functional scoping, and delivery. I have worked in various sectors (public sector, banking, insurance, rail) and am accustomed to working closely with tech teams.

I have managed several end-to-end web projects (UX/UI, story mapping, MVP definition) and have extensive experience in international coordination in a 100% English-speaking environment, notably at Ayvens, where I collaborated with teams in 44 countries.
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Rueil-Malmaison (up to 50km), Paris (up to 20km)

Experience

  • e.SNCF
    CODEX
    CONSULTING AND AUDITS
    February 2025 - Today (1 year and 4 months)
    Saint-Denis, France
    Context
    Management of the design of a new strategic business tool for CAD, aiming to modernize railway signaling design processes.

    Key Objectives
    • Shift from a drawing logic to a design logic,
    • Leverage the business expertise of engineers,
    • Integrate innovative technologies (AI/OCR, automatic diagram generation),
    • Automate processes (verification, electronic signature…),
    • Structure a complete workflow (import, editing, validation, and signature of document collections).

    Achievements

    Discovery
    • User Research: user interviews, development of structured guides, co-facilitation of 8 workshops (50+ agents met);
    • Analysis & Formalization: mapping of pain points, needs, and expectations by user type, translated into use cases;
    • Strategic Modeling: design of a Job Map and User Story Mapping to scope the MVP and prioritize features;
    • Structuring Deliverable: identification of technical-functional prerequisites, identified risks, and MVP acceptance criteria.
    Delivery
    • JIRA Configuration: workflows, statuses, and custom fields;
    • Delivery Board Structuring: definition of stages, DoD;
    • Agile Acclimatization: training materials and Scrum initiation sessions (principles, roles, ceremonies, benefits).
    Results
    • 50+ agents interviewed
    • 8 user workshops facilitated
    • 100+ use cases generated
    • 300+ requirements analyzed
    • 12 employees trained in agile
    • 1 structured roadmap and a prioritized MVP
    Scrum Product Discovery Co-design Workshops User Research Delivery Management
  • AYVENS
    ALD Carmarket
    CONSULTING AND AUDITS
    March 2023 - February 2025 (1 year and 11 months)
    Rueil-Malmaison, France
    Context
    I started as a Product Owner on ALD Automotive's web platform. After the acquisition of LeasePlan, I moved into a Product Ops role in an international context, contributing to the scaling (SaFe) of the Remarketing department by supporting approximately 80 employees (Product, Tech, Business, Data, and CRM teams) in adopting agile practices.

    Phase 1 – Product Owner (ALD Automotive)
    • Scoping and functional management of the ALD Automotive web platform. Daily collaboration with developers, UX, and business teams.
    • Writing User Stories and monitoring delivery.

    Phase 2 – Evolution to Product Ops (post-LeasePlan acquisition)
    Context:ALD Automotive × Lease Plan Merger → international environment, 44 countries.
    • Multi-country coordination in a full English context
    • Structuring and synchronizing Feature Teams in a SaFe model
    • Improvement of the scoping process (Epic & Feature)
    • Implementation of an industrialized process for collecting needs in subsidiaries
    • Facilitation of PI Plannings, agile acclimatization, global team communication

    Results
    30% reduction in framing cycle time
    Product Ops SAFe Product Management International Coordination Change Support
  • AXA
    Sécur'AXA
    CONSULTING AND AUDITS
    June 2021 - March 2023 (1 year and 9 months)
    Nanterre, France
    Context
    Development of a web platform to streamline the management of bodily injury claims and digitize exchanges between victims and agents.

    This platform has enabled:
    • Complete dematerialization of exchanges between victims and agents, replacing postal mail with a fluid and secure process;
    • Development of an intuitive user interface for victims, offering them direct and autonomous access to their file;
    • Simplification of the claims management process for agents.
    Achievements
    • Story Mapping – Needs scoping, MVP definition.
    • Discovery - User testing, collection and incorporation of feedback.
    • Delivery – Writing Features and User Stories (Example mapping – 3 amigos), Definition and writing of DoR and DoD, Management and prioritization of the product backlog, Facilitation of event modeling.
    • REST API - Creation and documentation of the API to communicate with the various Web Services and the existing agent HMI.
    • UX/UI – Co-construction of user journeys, validation of mockups.
    • Communication - Creation, updating, and presentation of the product roadmap to stakeholders (Business, Management).
    • Collaboration - Creation, facilitation, and management of a weekly follow-up committee with the agent HMI team.
    Results:
    +1000 users.

    Product Management MVP Design REST APIs User Experience Design Scrum

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Education

  • Master in Operational and Digital Marketing
    Istec
    2016

Certifications

  • Professional Scrum Product Owner I
    Scrum.org
    2019
    Product Management Agile Method Scrum

Skill set

Categories