Laurent Andre, Communications Manager

Freelancer profile translated to English.

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Description

Over ten years of experience in journalism and digital communication, in the world of media, automotive, design, and housing.

Creator of digital communication strategies.

(Very) independent, rigorous, and punctual worker.

Languages

English
Fluent
French
Native or bilingual
Italian
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

MFTL BEEMEDIAS
Digital Development Manager
PRESS AND MEDIA
January 2015 - November 2018 (3 years and 11 months)
Paris, France
Internally:

- Implementation of the digital strategy for the entire group and its brands.
- Adaptation of the editorial line of magazines for a digital audience (websites, social platforms, newsletters, etc.).
- Ideation and writing of specifications for the group's websites.
- Creation of communication campaigns around internal events.
- Conception of products aimed at developing audience and communities.
- Management of a team of twelve people divided into three units: IT, webmarketing, editorial.

With clients:

- Pre-sales
- Creation of digital communication campaigns
- Management of key account campaigns
social media Digital Communication Communication Strategy Journalism
Mondadori France
Automotive Journalist
PRESS AND MEDIA
June 2008 - September 2014 (6 years and 3 months)
Paris, France
Writing, filming, and editing journalistic reports in the automotive sector.

Freelance for major groups and publishers in the sector: LaCentrale, Mondadori France...
Journalism

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