Freelancer profile translated to English.
Back to original languageAbout Laurent
Strategic Business Developer - B2B Client Acquisition & Go-to-Market (SaaS / Web3)
I am Laurent, an atypical Business Developer who puts 22 years of business leadership experience to work for your growth.
My mission is simple: structure your acquisition strategy and transform your innovations (SaaS, Web3) into concrete revenue.
My profile stands out with a unique dual role:
The Business Strategist (22 years of experience): I have built and managed companies, which taught me to think in terms of ROI, a global vision of business challenges, and agility in problem-solving. I don't just prospect; I define robust Go-to-Market strategies, implement effective sales pipelines, and ensure every commercial action aligns with strategic objectives.
The Tech Expert (SaaS & Web3/DeFi): I made a passionate shift towards the world of blockchain and Decentralized Finance (DeFi), even designing my own application.
This gives me valuable expertise in simplifying complex technical products and transforming them into clear and impactful value propositions for B2B clients.
Specifically, I can assist you with:
Defining and executing your B2B prospecting strategy (Social Selling, Cold Emailing, Partnerships). Optimizing and implementing your CRM tools (HubSpot, Pipedrive) for a clear and high-performing sales pipeline. The commercial launch of new offerings (SaaS products, Web3 solutions).
Negotiating and closing complex, long-cycle deals.
My key asset: connecting your clients' business realities with your technological innovation to help you take off.
Want to generate your next qualified leads?
Contact me!
NB: I accept cryptocurrency payments.
French
Native or bilingual
English
Fluent
Italian
Conversational
Can work on-site
Marseille (up to 50km), Paris (up to 20km), Lyon (up to 20km)
Experience
- BAMBOOFINBusiness DeveloperCONSULTING AND AUDITSJanuary 2025 - Today (1 year and 5 months)Marseille, FranceBusiness Developer – BambooFin - Web3 & Crypto Training for CompaniesI am assisting BambooFin in the commercial development of its Web3 and crypto training offerings for businesses.My role: identify the needs of executives, propose suitable training (blockchain awareness, DeFi understanding, wallet usage, crypto taxation...), and ensure personalized educational follow-up.This role allows me to be in direct contact with the real challenges faced by professionals in the field, and to constantly refine my understanding of the barriers and levers for Web3 adoption in the professional world.
- ALYRA ECOLE BLOCKCHAINDECENTRALIZED FINANCE CONSULTANTTECHJanuary 2025 - April 2025 (3 months)Marseille, FranceSpecialized Training in Web3, Blockchain & DeFiTechnical Expertise for Business Development of Innovation (2023 – 2024)Driven by a thirst for learning and the conviction that Web3 is the future of many business models, I made a strategic shift towards disruptive technologies. This intensive training is not just technical learning; it's a demonstration of intellectual agility and the ability to master complex fields to translate them into business opportunities.Acquisition of Business-Oriented Technical Culture:- Mastery of Technical Discourse: Ability to understand and simplify complex concepts (Smart Contracts, Tokenomics, DeFi Protocols, DAOs, NFTs) for B2B clients and partners.- Identification of New Markets: Acquisition of in-depth knowledge of Blockchain uses and applications in business (Supply Chain, Finance, Digital Identity), enabling the detection of new commercial niches for innovative SaaS solutions.- Proof of Adaptability: This personal initiative proves my ability to train myself quickly and effectively on new technologies from A to Z, an essential asset for supporting startups and scale-ups in constant evolution.Direct Impact on Business Development:By integrating this technical expertise with my 22 years of sales experience, I position myself as the ideal Business Developer for projects at the intersection of Web2 and Web3. I can be involved in offer definition (Go-to-Market), creating sales arguments based on technology, and negotiating with technical stakeholders.
- AMS IMMO INVEST (IMMOBILIER)FOUNDER & CEOREAL ESTATEJanuary 2020 - Today (6 years and 5 months)Marseille, FranceFounder & CEO | Acquisition Strategy and Asset Valuation (2020 – Present)As the Founder and CEO of this Real Estate Investment company, I was responsible for the complete growth strategy, focusing on identifying, acquiring, valuing, and reselling assets with a high profit margin. My role was to transform raw opportunities into tangible value for the company.Strategic and Commercial Role (Business Development):- Sourcing Opportunities (Deal Flow): Establishing and managing a network of referrers (agencies, independent agents, notaries, business introducers) to secure a constant flow of undervalued properties, ensuring the acquisition pipeline.- Definition and Deployment of Sales Strategy: Creating the business plan, market analysis to determine the resale positioning and value proposition of the renovated asset.- Valuation and Project Management: Defining work budgets, coordinating trades, and managing deadlines to maximize resale profit.- Negotiation and Closing: Complex negotiation of property acquisition and resale conditions (short and transactional cycles), ensuring the profitability and legal security of each transaction.- Performance Monitoring (KPIs): Tracking key acquisition indicators (acquisition cost, work completion time, inventory turnover time) to adjust the strategy in real-time.Leadership and General Management:- Complete operational management (administration, finance, legal, compliance).- Supervision of operational teams and internal skills development.- Guardian of brand image and long-term customer relationships.Completed 13 operations in 5 years with gross margins exceeding 30%.Optimized B2B acquisition channels and reduced resale times.
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Education
- DEFI CONSULTANTALYRA2024CONSULTANT DEFI
- Trading and Fundamental Analysis of Web3 ProjectsBAMBOOFIN2024Formation au Trading et analyse fondamentale de projets Web3
Certifications
- Decentralized Finance Blockchain: Evaluate, Secure, ManageAlyra l'Ecole Blockchain2025