About Lauren
French
Native or bilingual
English
Fluent
Experience
- FreelanceDigital Strategy ConsultantJanuary 2024 - Today (2 years and 7 months)I support VSEs/SMEs that want to structure their digital presence (website, tools, processes) as if they had an internal IT department. I manage web and e-commerce projects from A to Z. My dual technical and business background allows me to be the single point of contact between business teams, developers, and service providers.
- MediaDigital Project ManagerPRESS AND MEDIASeptember 2021 - December 2023 (2 years and 3 months)Manage various digital platforms: websites & mobile applications:Lead projects from ideation to launch:- Gather requirements from business departments- Assess technical and functional feasibility- Facilitate steering committee meetings with various service providers- Write user stories, define budget, and formalize the scheduleImplement monitoring indicators and performance dashboardsSEO OptimizationCRM via BREVO
- société de grande distributionDigital Project ManagerRETAIL (LARGE RETAILERS)January 2021 - November 2021 (10 months)- Manage agencies and freelancers (briefing, monitoring, deliverable acceptance)- Coordinate multi-teams (sales, marketing, management) for editorial plan development- Define and deploy content and influence strategy- Create and manage multi-entity editorial calendars- Define KPIs, launch and analyze Social Ads campaigns- Implement and optimize HubSpot CRM (emailing campaigns, performance tracking)- Organize showroom events (operational management, brand awareness)
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Education
- Master of BusinessESG Management School2014Master 2, Digital Business
- Bachelor of BusinessDublin Business School2011Bachelor, Business Management